B2B Digital Marketer

APRIL 14, 2022

Learn how to optimize your marketing process and get the most out of Hubspot and Salesforce. By automating certain processes, businesses can see a significant increase in their productivity and ROI. Learn how you can optimize your marketing process and get the most out of Hubspot and/or Salesforce. Podcast Timestamps/Outline.

Hubspot 52

Hubspot Marketing Automation Services Paid Search Agency Terms and Conditions 52

KoMarketing Associates

OCTOBER 12, 2022

Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022. About 12% cited SEO in terms of the channel that has provided the best ROI this year, and 10% credited email marketing. This is compared to 23% who said the same about the channel back in 2021.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Hubspot

AUGUST 3, 2023

How to Sell AI Products in a Competitive Market Now we know some of the major challenges that you need to overcome, let’s look at how some brands and experts are positioning their AI. It’s a sales tactic that we’re all familiar with, and positioning AI is no different, especially when there are apprehensions about exactly what it can do.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. But, even if other brands are reaching ROI and awareness goals with their unique tactics, you might still have trouble brainstorming or creating an interesting plan for your 2020 campaigns.

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Hubspot

DECEMBER 7, 2020

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. Should you choose to use a PowerPoint, this HubSpot download gives you four different slide templates to choose from that can be used to create high-quality presentations.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. In the always-evolving marketing landscape, staying updated and prioritizing original research isn’t a luxury; it's a necessity if you want to be relevant and well positioned.

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Content Marketing Institute

JUNE 7, 2018

Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. So, how can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Demystify content marketing ROI. Hit them with a tested formula for predicting ROI.

Paid Search Agency 100

Paid Search Agency ROI Buy Content Marketing 100

Marketing Insider Group

DECEMBER 28, 2020

Other large players in the space include HubSpot , Zoho , and Oracle. According to G2 Crowd, an independent software review website, these are their picks for 2020: HubSpot. You can realize a positive return on investment (ROI) with MarTech tools. Enterprises are likely to opt for Salesforce. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

SmarkLabs

JUNE 10, 2020

HubSpot is a powerful tool that can handle almost all of your sales and marketing needs. This is where HubSpot’s powerful workflow automation comes into play. Now, there is a difference between “workflows” and “sequences” in HubSpot that many people get confused about. In fact, marketing automation can lead to a 14.5%

Hubspot 52

Hubspot Lead Ranking Lead Scoring Sales Qualified Leads 52

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Source: HubSpot). Steps to Measure Social Media ROI. likes, shares & comments.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Vision Edge Marketing

JUNE 6, 2023

While the CMO plays an important role in driving growth through marketing, the CGO is better positioned to drive growth across all areas of the organization and develop a comprehensive growth strategy that includes customer experience as a key component. HubSpot provides an excellent example of a company that has a customer-centric culture.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Oktopost

APRIL 9, 2024

Benefits of B2B demand generation If you still need convincing that B2B demand generation is worth pursuing, here are some of its key benefits: Greater brand awareness- Demand gen will make your brand name more recognizable and create positive associations with potential buyers. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Contently

DECEMBER 26, 2022

Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. They offer critical indicators of your market position and should tell you whether or not a piece of content or a web page is performing as well as it can. Measure Content ROI.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Hubspot

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. Positioning Time Over Money Regardless of the price of your product, whether it’s $1 or $1000, focusing on “time” over price can boost sales and customer satisfaction. Want more “Pipeline” Content? Let’s take a look.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Zoominfo

OCTOBER 18, 2022

Finding your place in the market Before worrying about whether to adopt a demand-gen or lead-gen approach, Hanson says startups need to figure out their place in the market, and then be able to articulate that position to the market in the form of a strategic narrative. Sales enablement Includes playbooks, ROI tools, and battle cards 4.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. And you improve your ROI. What are examples of data-based buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Hubspot

OCTOBER 1, 2021

Maybe it was less time spent on admin, a more productive team, a streamlined business processes — overall, you were expecting a positive impact on your company's bottom line. In this post, we'll walk you through how to know when your CRM is set up for success and how to increase your chances of getting the highest ROI from it.

CRM 61

CRM ROI Practices Enterprise Management 61

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Webbiquity

MARCH 13, 2019

And they need a pipeline of candidates to fill those positions. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. Social Media.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Valasys

SEPTEMBER 22, 2023

In this blog post, we’ll explore the top B2B influencer marketing strategies for 2023 and delve into essential aspects such as influencer selection, ROI measurement, best practices, relationship building, and the utilization of industry experts. million followers, to promote a new pet product.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., the tactic positively impacts revenue or leads). We need to provide a consistent, positive experience at every touchpoint.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Vidyard

JULY 12, 2021

Get the Guide Marketers are finding both satisfaction and ROI from social media video campaigns. 91% of marketers are satisfied with the ROI of video marketing on social media. Video Ads on Twitter help to increase positive brand opinions like +18% cultural association and +9% the perception that the ‘brand is good quality’.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Marketing Insider Group

OCTOBER 28, 2021

CMOs want to deliver ROI and show real proof that what they’re doing works. Key Takeaways: CMOs have to take responsibility for marketing efforts by pushing back against requests that won’t help them grow the business and deliver ROI. What Hubspot calls ‘ tactical tunnel vision ,’ this marketing mistake is one CEOs fall into often.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Hubspot

NOVEMBER 20, 2023

Get started with HubSpot’s Predictive Lead Scoring Software At HubSpot, my sales colleagues use lead-scoring tools like HubSpot’s Predictive Lead Scoring Software to ensure they're focusing time on the contacts that are most likely to yield ROI. Say I'm an account executive and want to send a follow up email.

Marketing AI 51

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 51

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fans beget more fans.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Marketing Insider Group

MARCH 30, 2020

Post Content that Position You as a Valuable Virtual Consultant. We turned to two sources: HubSpot research and our own internal data. What quality means in B2B blog posting is crafting easy-to-understand posts that puts your company in the position of the go-to business consultant in your industry. The rewards are stunning.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

SmartBug Media

DECEMBER 5, 2023

Channel Marketing Strategies to Keep in Mind Many different marketing strategies can produce ROI. Invest in Marketing Automation Implementing marketing automation tools (such as HubSpot) saves you both time and money. A positive customer experience can lead to repeat business and spread positive word of mouth.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Benefits of Personalized Content According to HubSpot, 58% of users are more likely to convert when they receive content based on their previous behavior.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 3, 2020

In this post, we'll discuss what ROAS is, how it's different from ROI, and how to calculate it. Ultimately, ROAS is meant to measure the effectiveness of a specific ad campaign, not your overall ROI -- more on that below. Besides ROAS, you'll most likely measure other metrics such as click-through rate and ROI.

ROAS 91

ROAS Spending Ads Budget Programs 91

Hubspot

MAY 7, 2021

U-shaped modeling, also known as position-based attribution modeling, splits the credit for a conversion between the first and last touchpoints. Integrate your all-in-one HubSpot CRM platform with CallRail. The tool calculates ROI and LTV for every channel, campaign, and ad so you can understand the impact of each marketing touchpoint.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Lead Ranking Top of Funnel 98