Remove recency
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2024 B2B trends: 6 key areas for marketing success

Martech

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., the tactic positively impacts revenue or leads). We need to provide a consistent, positive experience at every touchpoint.

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Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

Wouldn’t this personalized and positive experience make you want to continue returning to that ice cream shop? Analyze your customers’ behavior with marketing analytics with HubSpot CRM. Segment your buyers based on their buying frequency, recency, and monetary metrics (RFM segmentation).

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25 Google Search Statistics to Bookmark ASAP

Hubspot

79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. The average click-through rate for first position on a Google search query is 19.30% and the click-through rate for second position is almost half at 10.57%. And you can filter by country or recency for a more relevant feed.

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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

They offer positive reporting, but no context for future marketing decisions -- something actionable metrics can do. In Google Analytics, metrics like visitor loyalty and visitor recency are helpful, depending on your product. Beware of vanity metrics. Actionable Metrics: Active Users, Path to Conversion. These are called active users.

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How to Quit Your Job in the Most Professional Way Possible

Hubspot

I’m writing to let you know that I’m resigning from my position as marketing coordinator at Outbound, Incorporated. During your exit interview, try to focus on the positives of your experience and constructively voice your concerns about the company, team, or your manager. Dear Mr./Ms. My last day will be on August 24, 2018.

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12 Sneaky Psychological Biases That Affect How You Sell

Hubspot

This post originally appeared on HubSpot's Sales Blog. The choice bias leads us to retroactively view our past choices in a positive light while overemphasizing negative attributes of options we didn’t select. 9) Recency Bias. To read more content like this, subscribe to Sales. 8) Choice Bias.

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30 Most Influential Venture Capitalists on Twitter [VC Remix]

Hubspot

I thought that his list was insightful and pretty comprehensive, and I wanted to see how it stacked up against HubSpot's TwitterGrader and how it measures influence. These include number of followers, power of followers, updates, update recency, follower/following ratio, etc. Connect with HubSpot :

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