Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Industry-specific videos.

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Thought Leadership Work Management Marketing Management Opinions 129

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Users will be able to leverage HubSpot AI to set up automated data correction processes.

B2B Marketing 110

B2B Marketing Work Management Marketing Management Peer-to-peer 110

Hubspot

JANUARY 6, 2020

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. One HubSpot marketer that found this campaign powerful was Kyle Denhoff, a global acquisition campaign manager. "In

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. The Advanced Selling Podcast. The Salesman Podcast. Linking Into Sales Podcast. Bowery Capital Startup Sales Podcast. The Sales Babble Podcast. The Sales Podcast. Here are 18 sales podcasts to get you started. The Advanced Selling Podcast. B2B Growth Show.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Hubspot

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 94

Skype Tools Bundling Pricing 94

Terminus

DECEMBER 8, 2020

In this Takeover episode, hosts Nikhil Premanandan and Karthi Mariappan from Hippo Video speak with Dan Tyre , Sales Director at Hubspot , about how to use video-selling to humanize your sales process. At HubSpot, Dan has crunched the data repeatedly. This is a #FlipMyFunnel podcast. Why video is so impactful. So, why video?

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Hubspot Video Marketing Cold Calling Knowledge Base 48

Top Rank Marketing

FEBRUARY 7, 2024

By doing this in a timely and accessible way, they are better positioned to meet the expectations of increasingly self-service-oriented buyers. But at the same time, brands need to find ways to be where their customers are, and, according to HubSpot, that may very well continue to be X.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! I was recently listening to an interview by Marco Burch, a former CR of HubSpot. He was talking about the early days of HubSpot, this is probably way back into like early two thousand.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. SEO Tribunal ) The average time to see ROI-positive results from Local SEO is 4.76 HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Outgrow

SEPTEMBER 23, 2022

We recently interviewed Scott Brinker for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And that’s one of the reasons why they’ve rocketed in overall success, I would point to some of the market leaders, I’d look at someone like HubSpot as a perfect example.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. But recently, they ventured into a new format: podcasting. Very few B2B companies have mastered the art of podcasting. In fact, SalesForce is among the first.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Marketing Insider Group

MARCH 30, 2021

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. More specifically, product marketers have three main jobs: Determining product positioning and messaging to sell effectively. Source: HubSpot. Driving demand and sales for the product.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Outgrow

JUNE 20, 2022

We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! Understanding Community Led vs Product Led Growth with HubSpot’s SVP of Marketing . And for this month, we are going to interview Kieran Flanagan, who is the SVP of marketing at HubSpot. No problem, just watch the Podcast! .

Paid Content 52

Paid Content Communities Work Management Product 52

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 97

Media Brand Identity Branding Storytelling 97

Outgrow

AUGUST 9, 2022

We recently interviewed Aaron Marks for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Aaron Marks: There’s an approach that I’ve been using quite a lot and actually going through with a client right now, so in a position to speak about this pretty fresh-mindedly.

Marketing AI 52

Marketing AI Top of Funnel Ideal Customer Profiles Lead Ranking 52

Outgrow

DECEMBER 27, 2022

We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! EPISODE 093: Insights on SaaS, Remote Culture, and Ecosystems From HubSpot’s #1 Elite Partner Agency. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! . Future applicability of cloud-based SaaS.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Zoominfo

MAY 25, 2021

Figure 1 : These job requirements, culled from an open position at ZoomInfo, illustrate the trend toward aligning sales and marketing operations. At ZoomInfo, this type of thinking isn’t just for one position; rather, it’s a philosophy embedded throughout the company. How were these interests generated?”.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Contently

NOVEMBER 12, 2019

But after browsing hundreds of postings, I quickly saw similar positions at brands. Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs. This podcast will answer all of your pressing questions. The Ultimate Guide to Video Marketing | HubSpot.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Valasys

SEPTEMBER 22, 2023

B2B influencer marketing is effective for reaching niche B2B audiences, establishing credibility, and positioning businesses as industry leaders. Neil Patel’s expertise in digital marketing aligns seamlessly with HubSpot’s mission to empower businesses with inbound strategies.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Vision Edge Marketing

MAY 16, 2023

HubSpot research found that 93% of customers are likely to make repeat purchases with companies that are customer-centric and offer an excellent customer experience. What does it mean to fire on all cylinders in your company? How do you spot misfires? What can you do to keep your engine humming?

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Funnels can lose momentum. Source: Semrush. Listen to Customer Feedback.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 They often listen to podcasts or YouTube videos. This can help position your business as a thought leader in your industry. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SmartBug Media

MARCH 8, 2022

The host of the weekly Spotify original podcasts Unlocking Us and Dare to Lead. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot. Yamini Rangan - CEO, HubSpot. Yamini Rangan is Chief Executive Officer at HubSpot. Her accomplishments include: Host of “SaaS Breakthrough” Podcast.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Motivated by a positive ROI , CMOs and marketing teams are spending increasing amounts of time and money on video — even taking into consideration the budget-slashing that’s taken place during the COVID-19 pandemic.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Oktopost

FEBRUARY 28, 2022

This typically means that businesses with positive employer brands will have an easier time with recruiting, and they will also be able to hire the same candidates for less money. A strong employer brand requires at least two elements: You need to have a positive work culture that your current employees truly appreciate.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Buffer

AUGUST 4, 2022

She recently started a role at Andreessen Horowitz (a16z), a venture capital firm, as their podcast host. She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. And hopefully, it's more positive than negative.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Oktopost

APRIL 26, 2021

Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. Excited and engaged customers may engage more often, share your material, and, most importantly, tell others of their positive experience.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Onalytica B2B

APRIL 11, 2017

Influencers are all in a position of authority within their community. People trust influencers, whom either have leverage among wide audiences (thousands or millions of people), or unique access to those in positions of power. Offer this as reward for influencer contributions to an article, video, or podcast. Create a win-win.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Tomorrow People

MARCH 30, 2021

Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Carly Stec, Hubspot. Essential aspects of building a lasting and impactful brand. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. HubSpot has a good beginner’s guide you can access here. Testimonials from beta testers or early customers can be valuable in generating positive word of mouth about your product.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hinge Marketing

JANUARY 29, 2020

In a podcast interview with David C. Case studies, downloadable gated content, podcasts and primary research reports are great examples. In particular, they generated 60% more impact from podcasts, 50% more impact from video, and 40% more impact from publishing guest blogs, suggesting strong speaking, writing and networking skills.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Litmus

FEBRUARY 8, 2024

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Brands embracing accessibility as a core value—not just a compliance issue—position themselves to connect with a broader audience and earn its trust and business. Email ROI generates $36 for every $1 spent.

Marketing Budget 83

Marketing Budget Marketing Strategy Marketing & Strategy Planning 83

Marketing Insider Group

MAY 17, 2023

Organic Social Media: HubSpot Social media activity can be notoriously difficult to convert into sales. Around here, we’re fans of a lot of what HubSpot does, and their social media digital marketing examples fall right in line with their well-run content marketing. Highlight how special you are by being unique and exclusive.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64