SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

AUGUST 31, 2020

That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Let’s dive into three review site profile optimization tips and tricks that your organization can implement right away. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. Read on to learn the eight-step process we use to optimize Google Advertising costs. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs.

Hubspot 74

Hubspot Cost Google Process 74

Hubspot

SEPTEMBER 25, 2018

If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. What are the parts of a URL?

Domain 93

Domain SEO Google Marketing Websites 93

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Optimize for Mobile. Page title. Meta description. H1 (heading).

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Bionic

JULY 9, 2019

With this insight, comes the ability to optimize campaigns, identify messaging that resonates with your audience and, most importantly, which messages drive conversations. At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them.

Marketing Analytics Tools 40

Marketing Analytics Tools Multi-Channel Advertising Agencies Media Plans 40

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 92

Enterprise Management Sales Qualified Leads API Hubspot 92

Hubspot

DECEMBER 13, 2018

Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content.

Domain 67

Domain Tagging Ad Frequency SEO 67

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. I Googled it and took the top ranking URL and put it into Ahrefs. The Surround Sound Strategy for Search Engine Optimization. Mailchimp competitors”. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. Engagement Tracking how many likes, shares and comments each influencer earns can both prove the effectiveness of your campaign and help optimize future campaigns. Create unique landing pages for each influencer.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Remember that some indirect competitors could become valuable partners and cross-promoters.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 91

Data Hygiene Privacy Landing Pages CAN-SPAM 91

Scoop.it

MARCH 18, 2021

Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. In this search engine, you can set this up by excluding HubSpot’s domain. Keyword in title or URL only. Here’s an example. Feed reader. Suggestions inside your topic.

Process 53

Process Optimization Curation RSS 53

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Valasys

JULY 31, 2023

By adopting these Content Automation tools, businesses can optimize their content processes, reduce manual efforts, and improve content quality, enabling them to stay competitive and engage their audience effectively. Insights from data analytics enable data-driven content optimization and decision-making.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

The Point

JANUARY 21, 2020

It also allows marketing teams to make changes to those pages (for testing purposes, or optimization) more quickly. It’s true that pages hosted on the main URL vs. a subdomain will derive SEO benefit that flows up to the primary Website. without needing to go through the Web team or IT for every page. Click To Tweet. Functionality.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Smashmouth Marketing

AUGUST 23, 2013

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Optimize all conversion techniques.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. But then, the benefits you stand to gain from a paid testing tool that’s capable of supporting your optimization needs make it worth it.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string.

SEO 97

SEO Marketing Websites Optimization Domain 97

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Easily use HubSpot for detailed ROI analysis of marketing campaigns and to tailor your content strategies based on lead nurturing data.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Technical checks. Google Search Console.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

APRIL 10, 2019

No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. url" : "[link]. type" : "Organization", "name" : "HubSpot". Select your data type and enter the URL.

Organization 78

Organization Marketing Websites Optimization SERP 78

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Start driving pre-launch traffic to your URL. Just because your website isn’t open for business doesn’t mean you can’t begin promoting it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

illumin

DECEMBER 13, 2023

Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Anyword

JANUARY 21, 2022

Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Fee-based platforms like Compendium and HubSpot are also search-friendly. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

APRIL 3, 2018

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings. Search rankings matter. But does SEO still matter?

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Hubspot

APRIL 12, 2021

It considers the amount of time it takes to load the largest piece of content (typically a video, image, or text block) from when a user requests the URL. Walk through these steps to learn your starting point: Plug your URL into Google's PageSpeed Insights tool. Here's what it looks like when I ran an analysis on HubSpot.

CMS Development 101

CMS Development Allocation Click Rate Banners 101

SmartBug Media

DECEMBER 19, 2022

On-Site Optimization. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. And remember to ensure you’re using canonical URLs where appropriate.). Technical Optimization.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

OCTOBER 23, 2020

Website taxonomy is also related to URL structure , which is how URLs are organized to reflect content within specific site pages. Every website domain stays the same for every URL address, but subdirectories and URL slugs change as page content gets more specific. The URL for this page would be www.recipes.com/desserts.

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Hubspot

JULY 30, 2020

They're still meant to entice audience members to take action, but are optimized for use on Facebook. They have to do with your ad goals and optimizing the content for audiences. For this design, I decided to use Wix , but you can use any software with webpage tools, like HubSpot or Mailchimp. Give the page its own URL.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Hubspot

MARCH 26, 2018

HubSpot's Website Grader. For example, Google's Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. HubSpot's Website Grader. All you need is your website URL and an email address to get started. Purpose: Link Optimization.

SEO 101

SEO Tools Domain Wikipedia 101

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105