The Introductory Guide to Search Engine Optimization in 2017 [Free Download]

Hubspot

When was the last time you didn’t start a shopping trip with a Google search? trillion search queries are made on Google alone. If you’re not familiar with the ins and outs of search engines and their algorithms, how will you know what steps to take to help your business found?

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console.

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Trending Sources

Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? What’s most important–on-page optimization, link building, or technical SEO? SEO is conversion rate optimization.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Web Presence Optimization (WPO). Search Engine Optimization (SEO ).

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How to Search Engine Optimize a Blog [Infographic]

Hubspot

Blogging also provides search engines with fuel they love: fresh and original content. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads. Connect with HubSpot

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. ” Using Data to Drive SEO Results by Search Engine Watch.

73

Best Cool SEO Tools of 2011

Webbiquity

Need to analyze the optimization status of an existing website? Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? The Good, Bad, and Ugly of Chrome SEO Extensions by Search Engine Journal.

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The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions.

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Four Expert Local SEO Guides

Webbiquity

What are the most important ranking factors in local search optimization? What emerging trends will impact local search? Top 20 Local Search Ranking Factors: An Illustrated Guide by Moz. The Ultimate List: 50 Local Business Directories by HubSpot.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO.

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The Top 10 Best Resources to Learn About SEO

Vertical Response

Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. Of course, as a business owner, you want your own website to come up when people are searching for your product or service. Search Engine Land.

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Organic Performance to Optimized Pages. Organic Performance to Optimized Pages. If you are looking for more resources on Custom Reports, I would recommend checking out the ones below: How to Create a Basic Google Analytics Custom Report from HubSpot.

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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. ” 2013 Search Engine Ranking Factors by Moz.

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24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 93% of online experiences begin with a search engine (source: Search Engine Journal ).

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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. How often does HubSpot rank within the Featured Snippet? How much of an impact does the Featured Snippet have on CTR from the search engines?

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Paid search ads, however, still outperform both.

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7 Reasons Why Your Website Isn’t Performing

Hubspot

So without further ado, here are 7 reasons why your conversion optimized website might not be performing at its full potential. A website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Content Marketing Search Engine Optimization

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Keyword Strategies for eCommerce Search Engine Optimization

Hubspot

They’re easier to rank as less websites are optimizing their site for them because of how unique each one can be. Reduced competition makes it easier to target these keywords and rank higher in search engines. Photo Credit: Search Engine People Blog.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. How can PDF content be optimized for search? by Search Engine Guide.

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The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

Without a marketing strategy you won’t be able to optimize and measure your inbound marketing efforts. Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. If your budget can support it, set up a system such as Eloqua.com, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM).

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The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. That shift is an ongoing internal project we call "historical optimization." What Is Historical Optimization?

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Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics.

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Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance. The goal in both cases is to recommend changes that will improve search marketing results.

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How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

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Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. Here’s a simple strategy for determining your optimal post frequencies.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement. Visualizing the Marketing Value of Search Engine Optimization: 6 Examples.

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The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]

Hubspot

Optimizing pins instead of posting willy-nilly isn''t hard, it just takes a little more mindfulness. The Anatomy of a Perfectly Optimized Pinterest Pin. To make sure you''re optimizing the other pins on the board, all you have to do is follow all of the tips above for each pin.

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The 4 Most Important Pages on Your Website (& How to Optimize Them)

Hubspot

In this post, I''ll explain how to optimize each one of these pages. And if your most-visited pages are different than the ones listed above, you''ll still learn a framework for optimizing any of the important pages on your website.). What do I mean by "optimize" a webpage?

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. 4) What to optimize .

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Search engine optimization (SEO). Search engines love fresh content , and a steady stream of new information is what keeps visitors coming back to your site. There’s no easy way to find or search old tweets.

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Blog SEO for the Modern Marketer: How to Optimize Your Posts

Hubspot

Despite the revolving door of new algorithms and search engine policies, the fundamentals of getting your content found have remained pretty consistent. Here’s what you need to know to optimize your blog posts for search. Optimize Blog Post Headlines and URL.

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HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

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The History of Marketing [Infographic]

Puzzle Marketer

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks. Google launches in 1998 and launches paid search marketing through Adwords.

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How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

Hubspot

But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. Examples of things HubSpot has learned from doing blog audits and how we've put those findings into action to boost conversion rates.

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3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic

Hubspot

Is it being crawled by search engines ? This is extremely useful for large sites that are looking to do advanced optimization or any site heavily using images, dynamic URLs etc. Connect with HubSpot Want to learn more about your website - Is it set up for success?

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5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

What it means for B2B marketers: Back in May, I wrote a post “ Search: Moving Beyond Your Website in 2013 ” where I discussed the notion that people are searching places other than Google…one of these places being social.

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