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What SaaS Companies Need to Know About the CCPA

Golden Spiral

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. Provide and publicize Opt Out links.

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Double Opt-In - The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way. Confi rmed Opt-In (a.k.a. Connect with HubSpot

CPM 68

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. Opt-in (or Subscribe) - To opt-in or subscribe to an email list is to choose to receive email communications by supplying your email address to a particular company, website or individual thereby giving them permission to email you. Confirmed Opt-In (a.k.a. Confi rmed Opt-In (a.k.a. Connect with HubSpot