You Need a Privacy Policy in 2017: Here's How to Start


At this point, you might be asking yourself: Do I really need a privacy policy for my website? But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. Privacy Shield.

What SaaS Companies Need to Know About the CCPA

Golden Spiral

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. Provide and publicize Opt Out links.

The General Data Protection Regulation: One Year Later


If you're curious, take a look at how HubSpot navigates the GDPR. To mark the one year anniversary of the GDPR going into effect, HubSpot partnered with Professor Nicole Votolato Montgomery at the McIntire School of Commerce at the University of Virginia to evaluate E.U. consumers’ perceptions of the current organizational data practices, online consumer-company interactions, and organized responses to privacy regulations.

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Marketing Envy

Double Opt-in, Double Opt-in Everywhere! Double opt-in is in. Getting people to double opt-in is a completely different story. While there is some ambiguity in the UK with the E-Privacy Directive that prescribes opt-out position for B2B customers rather than the more strict double opt-in consent position under the EU-wide GDPR, the bottom line is - you need to get as much data double-opted in as possible. Update Privacy Policy.

The Ultimate Guide to GDPR for Advertising


It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. Businesses must conduct privacy impact assessments.

What in the Heck Is Going on With Privacy at Google


The web has lit up about Google's updated privacy policy, and (shockingly) not all the feedback is super positive. Privacy on the internet has been a hot topic these days, especially considering Facebook's ever-changing levels of users' control over their information.

16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]


And trust me, we take love pretty seriously here at HubSpot. 8) "What do you say we opt-out of here and opt-in to my jacuzzi?" 13) "Do you have a privacy policy? Looking for a hot date this Valentine's Day?

The Laws Marketers Need to Know to Avoid Legal Backlash


And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Include an opt-out link, and honor unsubscribes promptly.

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Double Opt-In - The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way. Confi rmed Opt-In (a.k.a. Connect with HubSpot

CPM 80

Glossary: 29 Email Marketing Terms Marketers Must Know


Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. Opt-in (or Subscribe) - To opt-in or subscribe to an email list is to choose to receive email communications by supplying your email address to a particular company, website or individual thereby giving them permission to email you. Confirmed Opt-In (a.k.a. Confi rmed Opt-In (a.k.a. Connect with HubSpot