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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form? Unlike traditional mail, email was relatively free.

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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? HubSpot’s Content Assistant and Chatspot AI Content Assistant helps marketing and sales teams ideate, create and share quality content in a matter of minutes if not seconds. Transparent privacy policies and easy-to-understand terms and conditions are essential.

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HubSpot’s July releases: A manager’s guide

Martech

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. It lets users define phrases — tracked terms — that HubSpot’s Conversational Intelligence functionality can find. It works on all cookies: external, third-party and HubSpot.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Make sure to set an “Out of Office” autoresponder. Find out our top CRO best practices and quick wins. It’s a best practice to set this up in your email marketing platform prior to sending out any marketing emails. It’s a best practice to set this up in your email marketing platform prior to sending out any marketing emails.

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What SaaS Companies Need to Know About the CCPA

Golden Spiral

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA guarantees consumer rights to request information, delete information, and opt out.

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How Apple's iOS 14.5 Release Could Impact Advertisers

Hubspot

Apple's New Privacy Policy. there is also a change coming to Apple’s AppTrackingTransparency (ATT) Framework, which is essentially its data sharing and privacy policies. Apple will now require that all mobile app advertisers gain opt-in from users to track their web and app activity. Here’s how.