Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

The Best 2017 Networking Events for Marketers

Hubspot

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. 15 Networking Events for Marketers in 2017. Attend this event if you: Really don't like networking events, as this one pushes every boundary it can. Go forth, and network.

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13 Networking Mistakes You Need to Stop Making

Hubspot

But there are ways to make networking less of a chore. It starts with reflecting on your current networking habits and learning where you might be making mistakes. 13 Networking Mistakes You Need to Stop Making. 1) You're waiting to build your network until you need it most.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

11 Helpful Tips for Becoming a Better Networker [Infographic]

Hubspot

This post originally appeared on HubSpot's Sales Blog. At the end of the internship, the students in the program attended a networking event with alumni in the city. Hopefully, this isn’t the way you’re networking. What are your best networking tips?

We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look?

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites.

How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections

Hubspot

And I have one woman's network to thank for it all -- a network that likely took her a lot of time and energy to build. Well, this one connection taught me that c asting a wider, more open network can unlock opportunities you may not even know exist from your current vantage point.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. Social networks and blogs In the U.S HubSpot ).

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7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

They should also have a plan to talk to your customers and prospects in interviews or surveys to figure out which social networks they use and what type of content is best for them. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets.

How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit]

Hubspot

With over 380 million registered users in over 200 countries and territories, more than four million companies with LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second, LinkedIn is the world’s largest professional social network.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog.

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

As each new social network pops up, many people feel the pressure to be on every single one. So how can you figure out which networks your customers are using? Ask them to rate the networks they use the most. 6) Check if your industry is active on the network.

How to Work the Room at Your Next Networking Event [Infographic]

Hubspot

This post originally appeared on HubSpot's Sales blog. Perhaps it was to find new business, network with peers in your industry, or close a deal. To read more content like this, subscribe to Sales. Take a second to imagine a business event you attended recently.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimization

Agenda | Grow with HubSpot Sydney 2017

Hubspot

8:45 am - 9:15 am - "Marketing & Sales Has Cha nged" by James Gilbert, HubSpot. 9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot. Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. 10:25 am - 10:55 am - How to Create, Optimise and Measure Content to Drive More Traffic by Elissa Hudson, HubSpot. 12:15 pm - 1:00 pm - Networking Lunch.

How to Network Like a Natural at #INBOUND14 [SlideShare]

Hubspot

To get the most out of your experience at INBOUND or any upcoming conference you''re going to, use this SlideShare from IMPACT Branding & Design as your guide to the dos and don''ts of networking. Al Biedrzycki, Channel Marketing Manager at HubSpot. networking

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. We''re calling it Social Inbox , and it will roll out to all HubSpot customers in early June.

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. which is the better social network for promoting visual content ?

Feeling Awkward at a Networking Event? 3 Ways to Break the Ice

Hubspot

Did you know that Garth Brooks sang a song about the importance of networking ? You know what I’m talking about, people: Networking. For a lot of people, especially introverts, the thought of networking with complete strangers is about as awkward as it gets. Just Network.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 No other activity comes close, with social networking coming in a distant second (10.7%).&# You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.

Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week

Hubspot

This week in HubSpot content we discussed some major mistakes, as well as keys to success that will help you identify potential pitfalls before they occur. In this blog post , see seven colleges that have done a particularly remarkable job engaging their networks.

Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot

Hubspot

That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Mark Roberge, HubSpot. "We’ve

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. If you can keep the email tailored, simple, and not-pitchy, you could get these influencers to share your post with their network.

With Social Media Networks Constantly Changing, How Can You Keep Up?

Hubspot

But something occurred to us here in the HubSpot blogging team boiler room as this was happening: How do marketers keep up with all this stuff? If you''re looking for more help evaluating new social networks, check out this post.

10 Pinterest Infographics: Visual Explanations for a Visual Social Network

Hubspot

And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is.

A Vivid Vision for HubSpot's Content

Hubspot

Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. They were routinely invited to deliver on-air commentary about sales and marketing trends for various cable networks.

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

On social networking sites, you give up significant control over your information. Smaller social networks have been know to disappear entirely, taking your content with them into the ether. Despite the many business benefits of blogging , it remains an underutilized tactic.

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Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Did you know that HubSpot started blogging before we even had a product ?

PPC 27

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.

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'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week

Hubspot

New social networks pop up every day. So take a few minutes to catch up on the most important HubSpot content in social media and web design in the past week. 10 Deadly Reasons Most Websites Fail from HubSpot All-in-one Marketing Software.

HubSpot's 10 Hottest Marketing Blog Posts of 2012

Hubspot

To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! The Top 10 HubSpot Blog Posts of 2012. 2012 was an amazing year in marketing.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established.

LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week

Hubspot

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. The professional social network. That why this week in HubSpot content was all about: LinkedIn.

An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals.

How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

Hubspot

Ah, Google+: the other social network -- or is it? It''s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers -- we''ve got you covered.

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

Hubspot

They started as social networks meant for people to talk to people, not companies to talk to consumers. Two more social networks brands need to figure out how to use for marketing. Pinterest is a social network where users share (or 'pin') images and videos of items that interest them.

8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

New social networks are born every day. But the dozens of new social networks popping up each month leave many marketers and business owners in a state of analysis-paralysis. Try to participate in every social network, and you’ll stretch yourself too thin and never see results.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.