Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.
B2B Lead Management Market Heats Up
JULY 31, 2009
While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. I'm not seeing a lot of primary production expertise.