Optinmonster

APRIL 5, 2024

Hubspot suggests that the best pages to test are the ones that get the most traffic, such as: Home page About page Contact page Pricing page Blog page Product pages are especially important for eCommerce sites to test, because it can give you data on how you can improve your sales funnel. But how do you know which pages should you test?

Top of Funnel 63

Top of Funnel Case Studies Marketing Analytics Tools Case Study 63

Hubspot

JANUARY 30, 2020

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant ?” After a few days, they had the results; one had a slightly higher conversion rate, but they were left wondering if the results were statistically significant. Isn’t that significant?”.

Statistics 76

Statistics Examples Landing Pages Sample 76

Hubspot

JANUARY 13, 2012

Running an A/B test when you should run a multivariate test. In a few words, an A/B test evaluates the performance of two different version s of a web page; a multivariate test evaluates the performance of the elements inside of one web page, and offers far more possible outcomes because of the combination of elements that can result.

Multivariate analysis 28

Multivariate analysis Click Rate Landing Pages Traffic 28

Hubspot

JUNE 15, 2011

Earlier this month, HubSpot attended MarketingSherpa’s Landing Page Optimization Summit , where we immersed ourselves in great learning and networking opportunities. Launch a multivariate test , a Treatment page that is radically different from your Control page. Connect with HubSpot : All good ideas!

Landing Pages 28

Landing Pages Optimization Validation Hubspot 28

Hubspot

NOVEMBER 18, 2020

A/B and Multivariate Testing Tools. Image source: HubSpot. Multivariate testing is more complex and measures the impact of several subtle changes on a webpage. Optimizely – This company is all about digital experimentation, making them a strong partner for A/B and multivariate testing. Image source: HubSpot.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Hubspot

FEBRUARY 17, 2016

12) HubSpot Website Grader. is a great free option for anyone looking to start exploring heat maps, responsive web design tests, and real-time page statistics. These are the tools that you will use to manage, plan, and execute A/B and multivariate tests. The software offers A/B, multiple page, and multivariate tests.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Hubspot

SEPTEMBER 26, 2011

As a marketer, A/B tests and multivariate testing are a great way for your business to optimize web pages and generate more leads and conversions. You may decide to conduct an A/B test on the headline for a web page but see no statistically significant result to persuade you to run with one page over the other. Connect with HubSpot :

Practices 28

Practices Marketing Websites Best Practices Statistics 28

SmartBug Media

SEPTEMBER 4, 2019

HubSpot has some great tools for helping you set up A/B tests, but before I dive into the details, let’s review best practices. HubSpot has a great guide to make sure you are using best practices, such as determining your sample size and picking the right variables to test. A/B Testing Tools in HubSpot. Go Big or Don’t Bother.

Hubspot 63

Hubspot Tools Landing Pages Knowledge Base 63

Hubspot

FEBRUARY 14, 2019

In their suite, you can build A/B tests, Split URL tests, and multivariate tests with a drop-and-drop editor. VWO also offers a SmartStats feature that leverages Bayesian statistics to help you run faster tests, give you more control of your tests, and reach more accurate conclusions. G2Crowd Rating : 4.7/5.0 21 Reviews).

A/B testing 101

A/B testing Tools Best Practices Conversion Rate 101

Optinmonster

MARCH 18, 2020

For example, Hubspot suggests you optimize the pages people visit most: Home page. With website split testing, there’s another important measure of data reliability called statistical significance. To identify statistical significance for your A/B test, use Visual Website Optimizer’s (VWO) statistical significance tool.

Practices 96

Practices Best Practices Sample Statistics 96

Hubspot

MAY 25, 2015

If you truly believe that the best hypothesis and test you can come up with -- the one that will deliver a 200% increase on conversions -- is to change the button, then you should run A/B or multivariate tests against all of those options to see what works for your audience. Statistical significance is not the same as validity.".

Copywriting 28

Copywriting Click Rate Case Study Case Studies 28

Convert

JUNE 2, 2022

If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision. By doing this, you might just find a clear winner with statistically significant results. This allows you to leverage an organization’s investment in a given Hubspot list.

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Optinmonster

MARCH 19, 2024

Sharethrough Sharethrough ’s headline tool analyzes your title and gives it a score based on a multivariate linguistic algorithm. Select a blog post title that HubSpot recommends (you can edit it later). Fine-tune the blog outline structure HubSpot suggests. HubSpot requires you to sign up with your account to use this tool.

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89

SmartBug Media

APRIL 19, 2022

If a website is hosted on the HubSpot content management system (CMS), you’ll have access to additional conversion insights and CTA engagement. Avoid these pitfalls when running multivariate testing, and use a sample size calculator to determine the statistical significance of your results. Gather optimization ideas.

Practices 98

Practices Best Practices Work Management Marketing Management 98

Hubspot

FEBRUARY 26, 2018

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

APRIL 12, 2013

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant ?” After a few days, they had the results; one had a slightly higher conversion rate, but they were left wondering if the results were statistically significant. Isn’t that significant?”.

Statistics 28

Statistics Landing Pages Sample Conversion Rate 28

Hubspot

MAY 17, 2016

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Convert

JANUARY 31, 2022

So, they decided to run a multivariate test for a sample of 4000 page views. What you can learn from this multivariate test: If there are several benefits for your product or service, knowing which one to emphasize on your landing page, homepage, or signup page isn’t something to leave to guesswork. HubSpot: Site Search Feature.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. You might think of advertising as just for branding and broad-brush applications, but, as HubSpot points out, it can be great for content amplification.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Hubspot

MARCH 11, 2015

A statistic is a statistic, right? All the best practices statistics, percentages, and upticks blind us to a very simple fact: That’s not your website. Conversion optimizers often pour on the statistics, but what many readers don''t realize is that their tests might be broken. Because it’s been tested and proven!

Conversion Rate 28

Conversion Rate Practices Optimization Conversion 28

Online Marketing Institute

NOVEMBER 2, 2010

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. But there is no such thing. B2B marketers tend to stumble from one year to the next condemned to repeat their mistakes and forego the opportunities that learning creates. Learn more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

SnapApp

JUNE 21, 2016

How I knew my results were statistically significant. In order to reach statistical significance , you’ll need to pass a certain number of people through your test page. Here’s variation one: And here’s variation two: First things first, a confession: In this experiment, I broke a cardinal rule of multivariate testing (Shame!

Conversion 54

Conversion Statistics Conversion Rate Interactive Marketing 54

Hubspot

AUGUST 8, 2012

In statistics, the way you prove or disprove an idea is to dispute the null hypothesis. This concept is also referred to as reaching statistical significance. This concept is also referred to as reaching statistical significance. 5) What's multivariate testing, and how does it compare to A/B testing?

Paid Search Agency 28

Paid Search Agency Landing Pages Enterprise Management Sample 28

Unbounce

OCTOBER 1, 2018

However, it’s still a methodology that uses statistical inference to make a decision as to which variant is best delivered to your audience. There are many nuances we could get into here—Bayesian vs. frequentist statistics, one-tailed vs. two-tailed tests, etc.—but Multivariate test. Multivariate test. Image source.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convert

JULY 18, 2022

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Without adequate traffic, your experiments will not reach statistical significance and may run for a long time.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Convert

DECEMBER 8, 2023

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Without adequate traffic, your experiments will not reach statistical significance and may run for a long time.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

MAY 28, 2021

Only 20% of experiments reach the 95% statistical significance mark. 80% of the tests ran were stopped before they reached statistical significance. The average lift on experiments that reached statistical significance was 61%. Only 0.78% of people are running Multivariate tests and 0.57% are running personalization campaigns.

Conversion Rate 78

Conversion Rate Stats Conversion Budget Programs 78