ClickZ

AUGUST 27, 2020

Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Regardless of your business, industry, or vertical – taking your customer’s promotion to market fast enough to respond to changes in both consumer behavior and in the market. However, one thing has not changed. Customer success.

Promotion 55

Promotion Enterprise Management Efficiency Work Management 55

chiefmartech

DECEMBER 19, 2016

Vertical competition presents a greater strategic threat than horizontal competition. A microsite. Microservices & APIs (and open source) form the fabric of marketing infrastructure. AR, MR, VR, IoT, wearables, conversational interfaces, etc. give us digital everything. DIGITAL EVERYTHING. ” A website. An e-commerce store.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

chiefmartech

FEBRUARY 19, 2018

You could say it was simply a fancy approach to landing pages and microsites. After which, I joined HubSpot as VP platform ecosystem. Vertical competition in digital channels. IN SHORT: Vertical competition happens between firms within a channel, vying for influence, control, and share-of-the-pie. It was a busy year.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. For more categories, deadlines, and details, click here.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.).

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 7, 2017

Vertical Measures | Paid Media Supervisor. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

DECEMBER 16, 2015

Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. It won a Webby for innovation and made some serious headway on social channels. ROI Calculators Close Deals.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48