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How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is a machine, you’re not. HubSpot has no soul.

Should your content generate leads or relationships?

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A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month.

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Facebook content strategy is a time bomb for inbound marketing

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Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad.

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level.

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16 Essential educational resources for the marketing professional

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The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Austin Kleon’s second book is less about the creative process and more about social media marketing! By Kiki Schirr, {grow} Contributing Columnist.

A 6-step plan to respond to negative social media comments

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The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. Our biggest client came to us this month ready to tackle the reason social media exists in the first place: storytelling.

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How SMBs can get more leads through marketing automation

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Marketing automation refers to software that allows you to automate some of the marketing processes, such as social media and email. Say you have a digital marketing blog; some readers might only be interested in your social media posts, while others only care about content marketing.

Does every business need content marketing? A reality check.

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In their IPO financial disclosure, Hubspot — the inventor of “inbound marketing” and a content-producing machine — revealed it had lost money for its first eight years in business. By Mark Schaefer. Does every business need content marketing? Of course not.

As digital ad options dry up, marketers turn desperate

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A link is provided and when the link is shared across social media, the viewer sees my ad as if it is native to the target website. Sniply lists an impressive group of customers on its site: HubSpot, Deloitte and Salesforce to name a few. A parable.

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Why Do Companies Struggle with Social Media ROI? 23 Facts

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Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). I teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. source: Social Media Examiner ).

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The One Thing That’s Better Than Knowing Your Customers

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Current customers and potential customers who visit your site (a CRM like HubSpot can deduce this info for you). Your Social Media Marketing. Who are you having conversations with on social media; what are their questions?

Content Shock: Why content marketing is not a sustainable strategy

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This was a happy time because not only was the content competition weak, consumption was dramatically increasing too — more people were piling on to the web, on to social media, and on to mobile devices that extended the amount of time each day they could consume content.

What would I do if I were starting my blog from scratch?

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Here are a few posts with ideas to help you do that: 25 ideas for your social media network strategy Five proven ways to get more people to read your blog An insider’s guide to audience connection Five essential tools to attract a relevant audience to your blog 4.

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

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Social media won!”. “It’s But believe you me, the quickest way to minimize the potential of your influencer marketing is to treat individual creators like mini media companies. Media Companies and Influencers Are Different but Complementary.

Rules 59

Six methods for smarter marketing segmentation

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Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist.

Social media success: Do you have the right people on the bus?

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I have worked with dozens of companies over the past few years and, after corporate culture, I think this is the biggest obstacle to social media success. Over the last few months, I have had a lot of demand for social sales training in an attempt to make their teams more social media savvy.

What’s Your Content Cadence?

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Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell.

The future of integrated selling is now

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It’s direct, honest and even in your face about what it is going to take to sell successfully in a world where your biggest competitor might be inbound leads from Hubspot. Would we better off hiring natural content creators and social media fanatics and then teaching them to sell?

Media 97

Why you’ve already missed the hottest marketing opportunity

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In social media, marketers that started early had a head start building an engaged audience. In social media, marketers that started early had a head start building an engaged audience. - By Eric Wittlake, {grow} Contributing Columnist.

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Is content swiping smart marketing or brand desperation?

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The author, a former HubSpot executive, would certainly know the value of such links and content. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries.

How to create a winning strategy with crappy content

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If you don’t believe me, try competing with Hubspot in the content space.

Media 53

8 Practical motivations to blog when no one is reading it

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Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers!

Resistance to Change and Surviving Content Shock

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I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. PR News and HubSpot cited it as one of the top talks of SXSW).

Dwell 81

Four key marketing lessons to propel us into 2014

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Kerry O’Shea Gorgone teaches New Media Marketing at Full Sail University. Internet marketing marketing strategy ann handley best practices content marketing content marketing strategy gary vaynerchuk jay baer mark schaefe Mitch Joel social media strategy stanford smith tom martin

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7 Reasons Your Content Marketing Strategy Isn’t Working

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Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers. Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.

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A report from the epicenter of content marketing conferences

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Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston.

How Your Family Affects Creativity and Your Content Marketing Success

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There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. By Justin P.

What are the boundaries of inbound marketing?

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The data point was a public filing revealing that HubSpot — which defined the term “inbound marketing” — is still hemorrhaging money after eight years and its sales and marketing costs are arguably higher than what would be expected from a “traditional” approach.

31 business building benefits of Buyer Personas

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To get you started on creating Buyer Personas for your brand, HubSpot offers a free template: Marketer’s Guide to Creating Buyer Personas. MESSAGING AND MEDIA. Helps determine the platforms and media you use. MESSAGING AND MEDIA.

A Content Shock Parable: The Consumer View

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Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising?

View 64

Ten reasons to blog – even if nobody reads it

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Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . . Building an engaged community through a business blog can be extremely difficult — sometimes impossible.

How social media saved our church

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Happily, Judith Gotwald won the random drawing for the guest post and she offers this unique and instructional lesson about an organization in crisis and how social media saved it. Social Media is tailor-made for Church purposes. Earliest posts chronicled our social media journey.

8 Big Ideas to Drive B2B Buzz

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Think about any of HubSpot’s “Grader” widgets. B2B and social media Content Marketing b2b marketing content marketing WOM marketing

Buzz 52

Eight Scintillating Lessons from SXSW

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That’s a little how I feel about trying to describe my first experience at SXSW, the World Cup of Interactive Media, Film and Music. Probably one-third of the discussions I attended had some reference to social media and the developments in the Middle East.

How to build a truly actionable social media audience

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Most of the connections we build on social media are weak relational links. One of the biggest myths I face as a marketer is the customer’s idea that simply building any kind of social media audience correlates to business benefits. By Mark Schaefer.

Hubspot Inbound Conference Recap 2 of 9


The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science.

The 17 Best Social Media Management Tools


Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. 17) HubSpot Social Inbox.

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Should You Build Your Website on the HubSpot CMS?

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Are you thinking you should build your website on the HubSpot CMS? HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. Regarding personalization, you can only do it if you’re using everything HubSpot.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment


Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media.