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HubSpot Product Update Roundup—January 2024

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Isn't that handy?

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

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HubSpot Analytics & Google Analytics Don’t Match - Here’s Why! 

Envy

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? Why Are There Differences Between Google Analytics and HubSpot? HubSpot and Google Analytics will block identical IP addresses to make sure that internal traffic is consistently filtered. What IP Addresses Are Blocked?

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How to Leverage HubSpot's Ai Content Assistant Tool

SmartBug Media

AI is transforming marketing , equipping professionals with a growing suite of tools to create content more efficiently. With its increasing integration into daily business, numerous opportunities arise to harness the power of AI, such as HubSpot's new AI Content Assistant tool.

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The 9 Benefits of Choosing the HubSpot CMS as Your Website Platform

SmartBug Media

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

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Business Units, Domains, and Multiple Accounts in Your HubSpot Customer Portal

SmartBug Media

If you're a CRM admin or a marketing leader handling intricate CRM implementations, there comes a point when you need to determine how to structure your portal data. Alternatively, if you're integrating HubSpot into an acquired company, you might need to keep the data entirely separate due to accounting or privacy considerations.

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HubSpot Customer Journey Analytics Unveils 3 Game-Changing Insights

Lake One

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But that changed when HubSpot introduced its new Customer Journey Analytics tool. It allows marketing and sales teams to see their customer’s end-to-end journey within HubSpot. Want to go deeper?

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