Customer Experience Matrix

DECEMBER 2, 2010

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeadSloth

MAY 16, 2009

This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). See you then!

Marketing Automation Services 100

Marketing Automation Services Consulting Market2Lead Marketing Automation 100

Marketing Insider Group

MAY 27, 2023

She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps. Mike Volpe Image Source: SmallBizTrends According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 11, 2011

To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. In other words, this is a price cut. Whether Marketo actually makes any money at this price is questionable.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. But I’m beginning to think those marketers were really saying something else.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). b2b display advertising b2b marketing marketing automation terminus'

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

JUNE 13, 2016

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

MARCH 6, 2016

billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

APRIL 26, 2011

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

xiQ

SEPTEMBER 19, 2016

This analysis, combined with xiQ’s other content marketing abilities, empowers sales and marketing teams with real-time insights that can improve engagement with customers and prospects. The post xiQ Wins Prestigious 2016 Content Marketing Award appeared first on xiQ inc. The xiQ app can be downloaded free for iOS devices.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Hubspot

MAY 28, 2015

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. Ditto there.

Hubspot 28

Hubspot Salesforce.com Opt-in CRM 28

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

xiQ

SEPTEMBER 19, 2016

This analysis, combined with xiQ’s other content marketing abilities, empowers sales and marketing teams with real-time insights that can improve engagement with customers and prospects. The post xiQ Wins Prestigious 2016 Content Marketing Award appeared first on xiQ inc. The xiQ app can be downloaded free for iOS devices.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Jackie Walts

MARCH 6, 2019

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. So, I thought I’d share what I’m finding most useful right now: First – if you have marketing automation or CRM, there are probably new tools just waiting in the platforms you already own. Data modeling has gotten easier too.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

Hubspot

APRIL 21, 2014

Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. But it had to be done.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Marketing Insider Group

JULY 28, 2015

While the shows I do with co-host Christopher Penn address front line problems for marketers, the Seth interviews jump up to the 50,000 foot level for the big picture. According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. Mike Volpe.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Vidyard

OCTOBER 14, 2014

With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. business-to-business marketing automation. inbound marketing. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

JANUARY 17, 2017

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. HubSpot CRM Used for: Tracking emails, managing contacts, and assigning deals.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Vidyard

JANUARY 17, 2017

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. HubSpot CRM. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Hubspot

AUGUST 24, 2011

Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. And while you're at it, don't miss these other HubSpot sessions: 6. 10 Info-Packed Sessions. KillingIt.

Salesforce.com 28

Salesforce.com Hubspot Inbound Marketing Marketing Automation Services 28

Customer Experience Matrix

OCTOBER 2, 2011

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. allowing other companies to offer functions and services to HubSpot customers.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120