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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses. The slowdown in growth rates applies to the both sets of vendors, although the small and mid-size group is slightly stronger.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Manticore Technology (booth 2). Hubspot (booth 16). Manticore Technology (booth 2). Hubspot (booth 16). In Boston the following Marketing Automation vendors are worth a visit (in order of booth number): Pardot (booth 1). Silverpop Engage B2B (booth 4). Marketo (booth 6). Genius.com (booth 7). Marketbright (booth 14).

Manticore 100
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Another Estimate of B2B Marketing Automation Revenue

Customer Experience Matrix

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. This leaves all the other B2B marketing automation vendors.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

HubSpot is following this approach most aggressively although others are also applying it in places. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. full service.

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

I excluded HubSpot because it is a fundamentally different product.)

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Good balance between copy and design elements. United States License.