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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Whether you're checking out HubSpot's social media tools or another platform, look for tools that allow you both to monitor the conversation and respond all in one place.

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Connect with HubSpot : According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. Let us know how they perform!

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. You need to have a content lead capture plan that includes the following components: Format strategy: white papers, case studies, videos, blogs, infographics, ebooks, webinars.

SMB 100
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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. Loopfuse , June 30, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Webinar (731). Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010. B2B (2706).

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. 12 Amazing SEO Infographics - Hubspot , August 18, 2010 Search engine optimization (SEO) is an industry and practice in constant flux.