small-business 
Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases.
Customer Experience Matrix
JUNE 19, 2015
Small businesses constantly cite cost as a major roadblock to adoption. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft.
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Customer Experience Matrix
DECEMBER 27, 2010
vendor strength , which assesses a vendor’s current and future business position. In the interest of simplicity, my three charts will address marketers at small, medium and big companies. In practice, we all know that some small companies are very sophisticated marketers and some big companies are not.
Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. HubSpot is following this approach most aggressively although others are also applying it in places. It also gives access to more expertise than a small marketing department could ever build internally. full service.
Customer Experience Matrix
JANUARY 11, 2011
The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. This leaves all the other B2B marketing automation vendors.
Customer Experience Matrix
MARCH 4, 2011
They see closing this gap as the critical requirement in spreading marketing automation to the masses and as a great business opportunity for their companies. All point the need for an intermediate step between the simplicity of email-only systems and the complexity of full-blown marketing automation. But we can at least try to avoid it.
Customer Experience Matrix
FEBRUARY 12, 2013
For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* I’ve excluded business under $5 million revenue from this analysis because that’s a very different market.
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