Hubspot

SEPTEMBER 19, 2017

In this model, your blog content is more organized for the reader to jump from post to post learning more about a topic, and your URLs don't compete with each other for the same long-tail keyword -- because they're all ranking for the same broader topic. 2) Write (or designate) a pillar page.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

JANUARY 29, 2020

Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. But let's see what an expert has to say: Christina Perricone - HubSpot. All you have to do is type in a competitor's URL in the keyword search bar.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

OCTOBER 25, 2019

The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Look at the URL of this post. A permalink is the full URL of a website or webpage. Would you rather have the URL look like this: yourdomain.com/sponsored-tweets-guide.

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

NOVEMBER 24, 2017

Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. In the left sidebar, choose Search Traffic → Search Analytics: Next, click “Pages” → “Filter Pages” → “URLs Containing”, then paste the URL of the post you’re analyzing.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. URL if possible. Turn a long-winded sentence into two. Headings and subheadings.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. The Long-Tail Theory. And that’s totally fine.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. Optimize the description box with some relevant long tail keywords. Featured snippets are eating up the search traffic.

CTR 50

CTR Features Organization SERP 50

Hubspot

OCTOBER 22, 2010

What if your URL has more than 140 characters and you want to share it via Twitter? is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link.

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

NOVEMBER 1, 2016

It's a long-term investment that has a lower cost with slower rate of return. There's no long term benefit or exponential growth. Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MAY 3, 2010

Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ). For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot."

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

FEBRUARY 10, 2012

To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot : Subpar Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Connect with HubSpot : Blogging is a good option for creating content on a consistent basis.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. You're not making an automated report — even a HubSpot intern can do that.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Marketing Insider Group

MARCH 7, 2021

Keyword Tool gives you 750+ long-tail keyword suggestions based on the term you search for. Keyhole also allows you to track any keyword, hashtag or url as well. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

JULY 22, 2015

HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. If you use HubSpot, you can use the tool highlighted above to categorise your keywords. 2) How to Find Your Most Valuable Keywords.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

NOVEMBER 4, 2010

Categorize and Optimize Product Page URLs. Search engines use page URL’s as a major resource for understanding the content of each page of your website. For example, if you sell tennis shoes and have a selection specifically for clay court surfaces you would want your page URL to read: [link]. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

DECEMBER 2, 2011

Source: HubSpot via Google ) Tweet This Stat! That means your page title, URL, header tags, image alt text, and page content should be optimized with local terms. Target long-tail keyword variations for your geographic area. Connect with HubSpot : Source: Kelsey Group ) Tweet This Stat! Blog, blog, blog.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". On the surface, it might seem like that only has the potential to be one blog post regarding "How to improve your open-rate." But this misses the bigger picture you should be exploring.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. For example, HubSpot creates lots of content for different types of marketers; many of these marketers also have the power to share that content with their networks or link to it from their blogs. 2) Copy the FollowerWonk search URL and paste it into TagCrowd.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 27, 2011

Let’s assume you’ve already compiled a list of relevant, long-tail keywords that you want to target. (If Then you have 37 characters for the display URL (also called the ‘vanity URL’), which is not the actual URL to which your ad directs viewers, but is simply for display purposes.

Adwords 28

Adwords Paid Search Agency Google Campaigns 28

Marketing Insider Group

SEPTEMBER 21, 2020

Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Your blog post URLs will contain information that makes it crystal clear to searchers – and search engines – what your content is about: [link]. Image source: HubSpot. Instead of this: [link].

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

DECEMBER 12, 2011

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. URL - The web address of a page on your site (example: www.yoursite.com/contact).

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. URL optimization - Findings show shorter, keyword rich URLs rank higher. What kind of sites are ranking first?

Organization 28

Organization Tips Correlation Domain 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52