Hubspot

MAY 28, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. In the same time period, the number of meetings booked saw a small dip of 1.7%.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Business email address Subscribe Processing. Why is AI okay sometimes but not others?

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Hubspot

APRIL 2, 2018

These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Three attributes are remarkably aligned across this spectrum, and not coincidentally: Specificity : from general-purpose infrastructure to individual business-specific logic. Their entire business model is to empower developers to create more software, faster, easier, and cheaper.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

DECEMBER 22, 2020

What about the small guys? They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic. HubSpot pioneered the buyer's journey in B2B before it was a big thing. They might get lucky and grab some clicks, but they're probably losing money on this ad set. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JUNE 5, 2019

This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Even small businesses are getting on the pay-per-click bandwagon. According to a 2018 study , 45% of businesses under 50 employees invest in PPC.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. And don’t worry—when done right, virtual event prep can be done quickly, with a relatively small budget and a small team of inbound marketers executing it.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

MAY 31, 2018

They'll show up more often at the right time when consumers look for topics related to their business. Use long-tail, conversational phrases for content keywords. This is why HubSpot recommends a topic cluster approach to SEO. To position your brand, big or small, for AI-powered search, now is the time.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Outgrow

SEPTEMBER 23, 2022

Adapting your business model to the current macroeconomic environment. About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. About our host: . Great to be here.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

JANUARY 29, 2020

Briefly looking at this list, these keywords let me know that readers want to know the best free CRMs and the best CRM for small businesses. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. Keyword Surfer.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. OK, now that you know our 5-step blog traffic process, we’d like to share 6 more case studies with you from other businesses who have also successfully increased their blog traffic. If not, go back to Step #2!) If you do, great.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. As a matter of fact, it might be one small component that needs work. Is he or she only creating content for new business?

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Atomic Reach

JANUARY 21, 2019

They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. That said, a catchy logo ends up becoming the identity of any business.

Lead Ranking 91

Lead Ranking Lead Scoring Content Keywords 91

Hubspot

OCTOBER 10, 2018

digital ad spending over Facebook or Google, it appears to be a long-tail victory. In any case, Amazon's ad platform shouldn't be ignored by marketers and small-to-midsize businesses, even if its growth is slow and steady. Market Dominance Could Take Time. Even if Amazon does take the lead in U.S. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

APRIL 2, 2015

Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. In fact, not spending time on SEO can mean failure for your ecommerce business. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Ledger Bennett

MARCH 25, 2020

When users search a specific keyword (or group of keywords) related to your business, your site is more likely to be one of the first they see in Google search results. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

SEPTEMBER 14, 2018

Instagram is no longer just about connecting with friends -- in 2018, it has become an incredibly powerful platform for finding your voice and creating a business. At HubSpot, we'd prefer to publish a few exceptional pieces of content per day, rather than laboring away to produce hundreds of barely average pieces. billion U.S.

Work Management 74

Work Management Advertising Agencies Mobile Advertising Course 74

Hubspot

MARCH 11, 2018

Use it for business. That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. Take, for example, something that was said by WP Engine CEO Heather Brunner at an earlier SXSW panel: Businesses need to ask themselves, "What’s right for your employees? Build a brand on it.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Buffer

APRIL 9, 2019

In terms of exercises to help you get there, we employed a couple: HubSpot’s flywheel exercise to find opportunities to maximize delight, the Jim Collins vision framework to create a vivid description, and Julie Zhou’s strategy litmus test to create alignment. We don’t want customers waiting too long. How to Triage.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

chiefmartech

DECEMBER 6, 2015

8 The Law of Duality : In the long run, every market becomes a two horse race. #10 The remaining competitors in the market have miniscule share in comparison, a long tail of niches that are mostly invisible to mainstream buyers — except for those competitors who are smart enough to create a new category and become a leading brand in it.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Marketing Insider Group

MARCH 7, 2021

One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. Screaming Frog SEO Spider.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

SEPTEMBER 24, 2013

C''mon, you know -- the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. No, seriously. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

JANUARY 5, 2011

Whether you market your own small business or a Fortune 500 company, you can take away valuable information and insights from these great speakers. Chris Anderson of WIRED on tech's Long Tail. Improve your decision making and long-term performance with marketing data for best practices. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Conference Curation 28

Hubspot

DECEMBER 2, 2011

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

OCTOBER 27, 2010

Essentially, the book encourages entrepreneurs to think differently about their business plans. For a consulting company, examples might be "consulting" , "consultants" or "business consulting". Connect with HubSpot : A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Here’s how that happens without a time-space paradox : The martech industry is a long tail.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. Bezos defaults to small : If a team can't be fed with two pizzas, it is too big. If you want to connect with other people who are thinking about this, get advice from other businesses, you let me know. So I understand what’s happening in the business.”.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Convert

NOVEMBER 16, 2020

This table makes it clear: Statistical Confidence: The more visitors your test gets, the more your Statistical Confidence increases, until it reaches 99% if you let it run long enough. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests. This is because the sample size of 10,000 visitors was quite small.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. Being on top of the latest data will help you understand what’s really going on right now and what your business needs to do about it. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. The Extra Long Tail - Say for example your website sells small electrical supplies. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." Michael Brito, Social Business News (Follow Him on Twitter ). ".focusing If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

MAY 23, 2011

I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Inbound marketing resonates with more businesses because it doesn't cost anything but your time.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

FEBRUARY 2, 2011

Todd is the owner of Top Line Results an Orlando, FL business-growth advisory firm specializing in delivering top line revenue growth at small to medium sized companies, with a special focus on manufacturing firms. He was especially not pleased that they were failing to close any business that came from the website leads.

SEO 28

SEO Lead Scoring Lead Ranking PPC 28