Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. They quickly get it.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. Locations and Languages.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Optinmonster

MARCH 19, 2024

Sentiment: Identify what sentiment your title triggers, such as positive, negative, or neutral. Questions: In this section, you’ll find long-tail keywords in question format. Select a blog post title that HubSpot recommends (you can edit it later). Fine-tune the blog outline structure HubSpot suggests.

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89

SmartBug Media

MARCH 18, 2020

Google can place your ads across its display network, which includes those millions of websites as well as Google properties such as YouTube and Gmail. Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Moz

MAY 6, 2019

If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Only a few of those people are in a position to buy your product."

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube. What Are the Benefits of YouTube Video? Contents 1.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube. What Are the Benefits of YouTube Video? Contents 1.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Webbiquity

JANUARY 17, 2011

However, social media is more likely to increase positive thinking around a product and brand.&#. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. How much are you worth? Find out in this report.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. However, the long-term cost benefits can be substantial. While the marketing realm is vast, your needs might be niche-specific.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

OCTOBER 28, 2019

The New York Times' 2018 ad, "The Truth is Worth It: Perseverance," focuses on the long, often challenging path towards verifying facts for a story. The video is no longer on YouTube or embeddable, but you can watch it here. CVS said the "Beauty Unaltered" campaign received mostly positive sentiment on social media.

Paid Content 57

Paid Content Campaigns Planning Paid Search Agency 57

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject. but an actual paying customer! Editorial Calendar. Landing Pages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

ClearVoice

MARCH 12, 2021

Tail chasing. Then, align it with the content strategy and branding of the pet services or products company you’re marketing if you want it to ultimately boost audience engagement and get tails wagging in the sales department. ” ~ HubSpot, The Complete Guide to Pet Business Marketing in 2018. Furry yawns.

Top of Funnel 124

Top of Funnel Ethics Landing Pages Content 124

Single Grain

MARCH 7, 2022

As an emerging start-up in the blockchain market, you should definitely leverage the abilities of an online PR agency to strengthen your brand's position in the market. They assist in promoting your products on industry-leading podcasts, YouTube shows, and other events. Messaging and Positioning. YouTube Influencer Promotion.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Hubspot

JANUARY 30, 2018

Some social media channels like Facebook and LinkedIn allow you to post a diverse range of content formats while others like YouTube and Instagram only focus on providing users a specific content format. It lists down the most frequently used long-tail keywords used by your target audience when searching for content on the internet.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Optinmonster

AUGUST 27, 2023

How Long Should Your Content Be? Although Google doesn’t cite content length as an SEO ranking factor, the research shows that longer, more in-depth content gets more top ten search positions. HubSpot’s most popular lead magnet got 12,000 shares in a year. Geomarketing is a great way to do that.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

SEPTEMBER 21, 2016

They discuss Winter the dolphin, whose story of recovery from losing her tail was chronicled in the movie Dolphin Tale. In this episode of The Growth Show , HubSpot CMO Kipp Bodnar sat down with Canva Chief Evangelist Guy Kawasaki to discuss Instagram Stories versus Snapchat Stories , Facebook Live video, and organizational growth challenges.

Social Media 28

Social Media Social Marketing Media Planning 28

Content Marketing Institute

JANUARY 29, 2018

While focused on marketing, he includes other categories that add depth to the content such as: Good Reads, Long Reads, Interesting Stuff. For example, the Spin Sucks editorial calendar includes two weekly content curation columns: Gin and Topics for YouTube videos and The Big Question for Slack group discussions. Don’t be complacent.

Curation 111

Curation Examples Content Paid Search Agency 111

Martech Advisor

JANUARY 7, 2020

HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat, and Pinterest are the top-performing channels for paid social ads.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Albacross

MAY 22, 2019

Positive example: Start My Free Trial. Nope, not by a long shot. Positive example: Book a 30-minute non-obligatory consultation. Positive example: Get a free website SEO audit worth $50. How long is too long? You’ll also want to display your CTA above the fold, so it’s the first thing that your lead sees.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Convert

OCTOBER 25, 2022

Always make sure CTAs are above the fold on desktop versions of your website and then repeated at the end of long pages. You also must run the test long enough so that the sample is a good representation of your customer base. Run tests long enough to get reliable results. Make decision-making easy.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

SEPTEMBER 3, 2019

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 3) HubSpot.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. You can check the social shares of your competitor’s website, including Facebook, Twitter, YouTube, and other social channels.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94