Hubspot

DECEMBER 22, 2020

Use PPC insights to choose the best topics, write and optimize your headlines and meta descriptions, and align to your audience's needs and expectations. HubSpot pioneered the buyer's journey in B2B before it was a big thing. But it's even better when you're at position zero with a glorious featured snippet.

PPC 101

PPC Work Management SEO Top of Funnel 101

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Today, you write software on these cloud platforms, and it just runs, without any care about the mechanics hidden below. What makes things interesting is that positions within this spectrum are not necessarily fixed. The Platform/App Spectrum Is a Long Tail.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for data-driven tips on writing catchy headlines. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. What are they writing about?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 24, 2017

Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. Position: Average ranking for all the different queries this page shows up for. People also ask (PAA).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. You write an article that lists the process as it should be completed. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Write about complementary local services. Target long-tail keyword variations for your geographic area. Write about local and industry news. Blog, blog, blog.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

NOVEMBER 4, 2016

In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. This is helpful to determine which words or set of several keywords, or long-tail keywords , are the most popular in search. These long-tail keywords will help determine the angle your content should address.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. So while a 500-word piece may be packed full of quality writing and sourcing, a 1,500-word article of the same caliber will simply have more of that. #3.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 10) "boring writing".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

SEPTEMBER 24, 2010

If you can write something compelling, grab searchers' attentions, and stop their search process, you will get a better click-through rate. Once again, the importance of ranking in the top three positions is increasing. Should I optimize for short tail or long tail keywords? Connect with HubSpot :

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. What topics are they writing about, and at what volume? Know what I mean?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

SEPTEMBER 30, 2010

For some inspiration, follow along with me here as we write an optimized blog outline together. Write down these questions. Issue 3: Are you prepared to interview 300 people in three months to fulfill 100 positions? Connect with HubSpot : Make a list of your most important keyword phrases.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

NOVEMBER 4, 2010

This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Write Creative and Enticing Meta Descriptions. Connect with HubSpot : Add Alt-Text to Product Images. Grow Your eCommerce Business with Inbound Marketing.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

JANUARY 13, 2012

Write and Optimize for Informational Keywords. If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Write About Timely Industry Updates. Write Long-Form Content.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. So if you start with the word "dog," you might draw paws, a tail, and a collar.

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

Webbiquity

OCTOBER 6, 2020

So, here are three strategies: Write helpful blog posts on a regular basis that point to your tool. This gets your name out there, creates positive associations with your brand, and gets backlinks. Write conversationally, as if you are answering questions in person: what, who, when, why, and most importantly—how.

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

FEBRUARY 1, 2011

How are they positioned? Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Solicit some sales folks - they'll be able to write out answers to questions they know customers are asking. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. Wait, what? Now think about it.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

MARCH 17, 2015

They used to tell us to bold keywords, before that it was list keywords or cram them into anything you write whether or not it makes sense. Now we’ve evolved past keywords to long-tail keywords and link building, Google will soon come up with a way to render them obsolete and send SEO specialists back to the drawing board.

Long Tail Marketing 28

Long Tail Marketing Storytelling Internet Marketing Keywords 28

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

OCTOBER 16, 2015

Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. The same can go for science, law, business programs, creative writing, theater, and more. Most schools are used to vying for high search rankings with publications like the Princeton Review and U.S.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Single Grain

JUNE 26, 2020

Write Longer Content (Most of the Time). The following formatting tips can help increase the readability of your content: Write quality content : First of all, you’re wasting your time worrying about any of the points below if your writing’s not up to par. This post on effective SEO techniques has been refreshed for 2020.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Rediscovering our momentum meant completely changing the way we plan, write, and optimize content. Traffic to the HubSpot Blog 2014 - 2017.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Research and write as much as you feel would add to the value of the piece. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results?

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

The Lead Agency

MAY 12, 2022

According to HubSpot, 42% of companies have acquired a customer through their blog. . And if this is done in the form of a longer tail keyword , this has a higher chance of transforming into leads as customers are already in the later stages of the sales funnel. Position yourself as an authority in your industry.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

SEPTEMBER 10, 2012

Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. We do that here at HubSpot, actually. Once in a while, you'll want to write about things that really do require massive amount of legal revisions. What's the last hurdle? because it is.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

WebMarketCentral

JANUARY 26, 2009

Brown writes that he "absolutely loves" the tool "both for what it does and its simplicity. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Counting links the easy way by Searchlight Brian R. The tool provides both raw data and graphical reports.

PageRank 20

PageRank SEO Tools Best Practices 20

Optinmonster

MARCH 19, 2024

Want to learn how to write irresistible headlines for your blogs, emails, or other marketing campaigns? IsItWP Headline Analyzer IsItWP Headline Analyzer tool lets you write click-worthy headlines that drive traffic, make people share your content, and rank better in search results. Try OptinMonster’s Headline Analyzer now!

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89