Hubspot

DECEMBER 22, 2020

While it might work, the potential for bleeding is likely. You'll know whether or not PPC ad copy is working — usually within a matter of days with low investment. You are working with the SEO and CRO teams to build new landing page variants with intelligent hypotheses. Work together to achieve SERP domination.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ). Target long-tail keyword variations. Be a guest blogger, talk to and about (positively, of course!) And luckily, there’s a lot you can do to tip the scales in your website’s favor.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. That is target both long-tail and short-tail keywords that will have the best impact.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Moz

FEBRUARY 24, 2021

Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later. With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

MAY 31, 2018

It’s not deciding what makes the cut to be in the answers we get back (yet), but it’s working to sort the order in which we see those results, effectively acting as a filtering layer based on the search engine’s collective knowledge about us. Google’s system knows — and seeks data on whether that visit was positive for you.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad. But how does contextual targeting really work? To build your keyword list, don't use long-tail keywords like you might for organic campaigns.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Outgrow

SEPTEMBER 23, 2022

How to design a scaling integration strategy that works. About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. The role of intuition in data driven decision making.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Valasys

NOVEMBER 23, 2022

This works well for big companies that have an online presence, but for local vendors, there is local SEO. Local SEO’s work here is to make sure your cake shop ranks higher, especially in your area. How does Local SEO work? Reviews work wonders for local SEO and snack pack rankings. Local searches spark trade.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Biznology

FEBRUARY 24, 2014

34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. 54% of people come to a website from a search engine (source: Forrester ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

SmartBug Media

SEPTEMBER 6, 2019

Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked.

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring Keywords 28

Hubspot

OCTOBER 10, 2018

And according to Ben Winters of Ideoclick -- a company that works with companies to optimize online sales -- Amazon's ad revenue is growing at 5X the rate as Google's. digital ad spending over Facebook or Google, it appears to be a long-tail victory. Market Dominance Could Take Time. Even if Amazon does take the lead in U.S.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hinge Marketing

SEPTEMBER 30, 2015

Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 11, 2018

To answer that question, a panel of social media experts -- Teen Vogue 's Rajni Lucienne Jacques, Facebook's Tutti Taygerly, and Instagram's Joshua Dickens -- shared their insights on what followers want the most in today's climate, in a discussion moderated by Work & Co's Gene Liebel. What Followers Want. Communities. Taygerly advised.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Hubspot

NOVEMBER 24, 2017

To demonstrate how this works, I’ll be diagnosing " 40 Sales Interview Questions to Recruit the Best Reps in 2017 ," which got nearly 24% fewer views in September than May. Position: Average ranking for all the different queries this page shows up for. What if your ranking hasn’t dropped? People also ask (PAA).

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. One of the best places I've found to look for tips on the workplace is in recognizing which tips work great for relationships in general. In Your Brain at Work , David Rock covers the different science behind working smarter on the job. Remember a job you loved?

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO Lead Ranking SERP Long Tail Marketing 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

JANUARY 26, 2017

They’re observing what users are doing and making the search engine work more intuitively for them. In fact, did you know that the first position in Google gets 33% of search traffic ? Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. Be a guest blogger, talk to and about (positively, of course!) Source: Kelsey Group ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Single Grain

MAY 26, 2023

Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. HubSpot ) 3.2-3.5 Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. Let’s continue on the same thought process but work our way backward from model number keywords, to those customers who know may know a lot of the specific details they''re looking for, but aren’t quite typing in a UPC code just yet. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Ranking Lead Scoring 28

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. It’s more a work of art than a left-brain data visualization. Kind of trippy.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. SEO works by laying the groundwork and architecture for directing internet traffic your way. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog." Chris Brogan, Human Business Works (Follow Him on Google+ ). ".build

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

DECEMBER 13, 2012

A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The higher your quality score, the less you have to pay for each bid for the same position on Google! Still not convinced?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101