EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Websites with a blog tend to have 434% more indexed pages. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

MAY 28, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. The volume of new deals created has trended positively for four of the last five weeks, but dropped 4% globally the week of May 18, sitting 11% below pre-COVID levels.

Advertising Benchmark 93

Advertising Benchmark Response Rate Advertising Agencies Outreach 93

Hubspot

MAY 31, 2018

Did you visit X website in the last Y number of days? Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Valasys

NOVEMBER 23, 2022

An online presence in the form of websites or social media posts has the ability to reach a wider audience, but what about the brick-and-mortar businesses that neither have any website or social media accounts nor require one? To start, go to the Google My Business website and apply for or create a listing.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad. Contextual targeting is done through keywords and topics -- or central themes of a website. Contextual targeting is the solution to that problem. One word -- keywords.

Ads 80

Ads PPC Long Tail Marketing Keywords 80

Lake One

APRIL 23, 2019

According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. The Long and Short of It. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ). Photo credit: Sean MacEntee.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. That, in a nutshell, is “intent data.”.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. How else will they find your content and website? Numbers don’t lie. But, how do I get started?”.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” Third-party cookies are set by other websites to help track user behavior for advertising purposes.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Show Them the Website Traffic. Content marketing is red-hot.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO Lead Ranking SERP Long Tail Marketing 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

NOVEMBER 24, 2017

As websites disappear or change, you naturally lose backlinks. Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. People also ask (PAA).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

JANUARY 26, 2017

In fact, did you know that the first position in Google gets 33% of search traffic ? Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. The solution? 3) Invest in a link building strategy that can scale.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Think you have fully optimized your website for local search? It is delightful to receive positive comments. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. Source: HubSpot via Google ) Tweet This Stat! How to Optimize for Local Search on Your Website. Blog, blog, blog.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Hubspot 28

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. In order to stay in the mix, a website must be designed to make its material friendly for mobile users. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. It''s also important to nurture and support your customers in order to retain their business long term. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Positions your company as the resource for robust industry-related information. ” More clicks equals more traffic for your keywords and long-tail keywords.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

SEPTEMBER 24, 2010

Because Google is now predicting what people are searching for and displaying the results before the user even hits enter, more and more website are going to be targeting predicted keywords. Once again, the importance of ranking in the top three positions is increasing. Should I optimize for short tail or long tail keywords?

Cost Per Click 28

Cost Per Click Google Long Tail Marketing Webinar Metrics 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Well the same rings true for your website.

SEO 28

SEO SERP Buyer Personas Allocation 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 13, 2012

You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website. A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

NOVEMBER 4, 2010

When I’m making a purchase online I hate having to navigate through a website to find what I’m looking for. Search engines use page URL’s as a major resource for understanding the content of each page of your website. These are only a few things to consider when optimizing the product pages of your eCommerce website.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28