Remove long-tail vertical
article thumbnail

The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. Only a few will make it.

article thumbnail

Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Everything You Need to Know to Dominate Local Search

Hubspot

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! You can also make use of the vertical bar in page titles as an easy way of consistently indicating your location to search engines. Source: Kelsey Group ) Tweet This Stat! Be a celebrity.

article thumbnail

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. In fact, most of the major providers downplayed this blossoming ecosystem because they wanted to position their offering as “everything you need you’ll get from us.”

article thumbnail

Marketing technology may never consolidate (but that’s a good thing)

chiefmartech

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. Others will be small and narrowly-focused on more vertical solutions. Is that a paradox?

article thumbnail

SaaS SEO: The #1 Guide to Growing Your SaaS Business in 2023

accelerate agency

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ As you ramp up and improve your efforts, the impact compounds.

article thumbnail

Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Analyzing Position in Google Search Console.