Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. The traditional view of “keywords” in search has changed.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Hubspot

NOVEMBER 29, 2016

An increased number of long-tail keyword variations that are regularly searched within a topic. To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. The result?

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ That’s a valid question. Standing out.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Courses.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Single Grain

JANUARY 16, 2023

for the 10th position. more backlinks compared to positions #2-#10. ( Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JUNE 8, 2016

Some of the keywords in this campaign could be: Another way to get more focused with the keywords you’re targeting is to find long-tail keywords—those that consist of four or more words. A good tool to find long-tail keywords is Übersuggest , but you can also source them directly from Google. Conclusion.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

JUNE 23, 2016

He credited the $7 million in annual revenue he'd earned through EmazingLights to his focus, passion, and long-term vision to beat out his competitors in the emerging rave apparel space. Visual presentations and physical interaction have positive psychological impacts on an audience. The Takeaway. What do you think you'll make on it?

Tips 73

Tips Business Ethics Advertising Agencies 73

Content Marketing Institute

JANUARY 29, 2018

While focused on marketing, he includes other categories that add depth to the content such as: Good Reads, Long Reads, Interesting Stuff. This includes examining search traffic over time to determine the long-tail potential of high performing content. Optimize content long after it publishes to keep it relevant.

Curation 111

Curation Examples Content Paid Search Agency 111

Webbiquity

JANUARY 26, 2011

SEO 101: Defining the long tail by Conversation Marketing. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. While footer links have valid purposes, important links should be placed more highly, and prominently, on the page. Examples include the SEO Order of Operations (grab and include with the post?)

SEO 100

SEO Resources Tips Best Practices 100

Convert

OCTOBER 25, 2022

The mindset needed to do your best optimization work How to (and not to) form hypotheses How to ensure your A/B test results are valid The priority of what and where to test Psychology-based persuasion techniques. Always make sure CTAs are above the fold on desktop versions of your website and then repeated at the end of long pages.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

AUGUST 8, 2012

Disputing a null hypothesis is a matter of running the experiment long enough to rule out an incidental outcome. HubSpot's is below, and you can also check out a more detailed excel spreadsheet over on the Occam's Razor blog. The more you flip the coin, though, the closer you shoud get to a 50/50 result.

Paid Search Agency 28

Paid Search Agency Landing Pages Enterprise Management Sample 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

chiefmartech

JANUARY 21, 2019

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. We’re still in the middle of the data collection and validation phase of this multi-month project.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Unbounce

OCTOBER 1, 2018

There are many nuances we could get into here—Bayesian vs. frequentist statistics, one-tailed vs. two-tailed tests, etc.—but Does one segment react overwhelmingly positive to a test you’ve run? Test changes across templates to more easily reach a large enough sample size to get valid results. Image source. Think Kaizen.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96