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The Potential Impact of Gen Z on SEO

Moz

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic.

SEO 73
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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

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The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work

Hubspot

This post originally appeared on HubSpot's Agency Post. One of the lessons from the book touches on the concept of leadership, particularly as it relates to those in leadership positions. Use positive language and have a positive attitude. To read more content like this, subscribe to Agency Post. Remember a job you loved?

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How to Crowdsource Online Marketing Within Your Business

Hubspot

Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results. They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Such behavior demonstrates trust and transparency, and motivates people to be more watchful.

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How to Implement AI in Your Business: A Step-by-Step Guide

Single Grain

HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions. This includes considering issues such as privacy, bias, and transparency, as well as complying with relevant laws and regulations.

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Benefits of Content Marketing for Fintech Adoption and Customer Engagement

ClearVoice

These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders. You build trust primarily through transparency, security, honesty, and reliability. This builds trust.

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

The New York Times' 2018 ad, "The Truth is Worth It: Perseverance," focuses on the long, often challenging path towards verifying facts for a story. If your company wants to focus on building trust with a target audience, you could consider a video marketing strategy that offers viewers transparency into the inner-workings of your business.