Hubspot

DECEMBER 22, 2020

PPC is one of SEO's most powerful tools — and vice versa. Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Outgrow

SEPTEMBER 23, 2022

Picking the right tools for your martech stack. About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. Martech Trends and the Great App Explosion. Great to be here.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Keyword Tools.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad. You can use the Google Keyword Tool to help build your keyword list. To build your keyword list, don't use long-tail keywords like you might for organic campaigns.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Create a free business listing with this Google tool. Having a good number reviews, preferably positive ones, will boost your visibility and also enhance your reputation.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Need a second opinion on a headline?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? Use tools to see what keywords they’re currently ranking for — if these keywords are relevant to your business, consider using them too! Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Top Keyword Research Tools to Try.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 10, 2018

digital ad spending over Facebook or Google, it appears to be a long-tail victory. That could be especially true if Amazon can scale its video ad offerings, potentially positioning it as a threat to Facebook's own video ad platform and the Google-owned YouTube. Market Dominance Could Take Time. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. A/B Test Results. Test, test, test.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. Optimize the description box with some relevant long tail keywords. Featured snippets are eating up the search traffic.

CTR 50

CTR Features Organization SERP 50

Hubspot

APRIL 10, 2012

There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. For this post, I'm going to show you how we do it using HubSpot's software. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

NOVEMBER 4, 2016

Tools: 1) Google Images. Hop into this search tool and check out infographics on similar topics. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. Tools: 1) Google. This tool shows you how searches for a specific word or term have evolved over time.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. Be a guest blogger, talk to and about (positively, of course!) Source: Kelsey Group ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JANUARY 26, 2017

In fact, did you know that the first position in Google gets 33% of search traffic ? Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. The solution? 4) Increase searcher engagement with your content.

Google 28

Google Contingency Planning Clickthrough SERP 28

Optinmonster

MARCH 19, 2024

In this guide, I’ll share 26 tools that’ll help you create better headlines. You can click on any one of them below to explore the tools listed in that specific section. If you aren’t sure if the headlines you’ve written are any good, use these tools to analyze your headlines and improve them further. And it’s free to use!

Lead Ranking 88

Lead Ranking Resources Lead Scoring Tools 88

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

WebMarketCentral

JANUARY 26, 2009

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Or tools to help evaluate your competitors' online marketing strategies?

PageRank 20

PageRank SEO Tools Best Practices 20

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. It''s also important to nurture and support your customers in order to retain their business long term. Then check in on them every day.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Using BuiltWith to see what kind of tools a business may be employing.

SEO 28

SEO SERP Buyer Personas Allocation 28

Webbiquity

OCTOBER 6, 2020

Use tools like Klear , Respona , or Buzzstream to find high-influence people on social media who are talking about your topics. Use a tool like Similar Site Search to find potential sites for requesting backlinks. Check domain authority using free tools like ahrefs and Moz. Will MFI impact such online tools?

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

JULY 15, 2010

Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results. They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Disclosure: MediPurpose is a HubSpot customer that was recently featured as a case study.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

OCTOBER 15, 2015

So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts. HubSpot Marketing Blog. Section 2: SEO Tools. Here are some blogs you should bookmark right now.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. Mind mapping is another powerful brainstorming tool to visualize related terms and ideas.

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Definition, Examples & Tools!) TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JANUARY 10, 2011

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. In fact, one could argue that these tools make it easier for people to be less social. Notice that it isn’t too long. Connect with HubSpot :

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Navigate the Channel

MAY 22, 2023

Semrush identifies TF-IDF as a tool that “measures the importance of a keyword phrase by comparing it to the frequency of the term in a larger set of documents.” According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% It clearly shows the power of the top 5 positions.”

Keywords 65

Keywords Inbound Marketing Optimization SEO 65