Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Low conversion rate.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Show me the buy button.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. Source: HubSpot via Google ). Target long-tail keyword variations. Be a guest blogger, talk to and about (positively, of course!)

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for data-driven tips on writing catchy headlines. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Numbers don’t lie. But, how do I get started?”.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

JULY 1, 2013

The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. A/B Test Results. Are there any trends?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. A great tip is to try ranking for a keyword that your competitor is already ranking for! What kind of sites are ranking first?

Organization 28

Organization Tips Correlation Domain 28

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. 3) Create an editorial calendar for your blogs. So go ahead.we

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

NOVEMBER 4, 2010

Here are 3 tips to improving search engine optimization for your product pages: 1. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. For a more comprehensive set of tips download our free eCommerce marketing eBook.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. One of the best places I've found to look for tips on the workplace is in recognizing which tips work great for relationships in general. Here are some specific tips: Take note of the personality traits you need before hiring. Remember a job you loved?

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. Blog, blog, blog.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

APRIL 18, 2013

All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

NOVEMBER 4, 2016

Check out our list below for tips on how to begin your infographic design journey with a strong foundation of research. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. These long-tail keywords will help determine the angle your content should address.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Here are tips for finding useful keywords for your site. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term.

Optimization 28

Optimization Google CPC Cost Per Click 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Webbiquity

OCTOBER 6, 2020

And tips about which old, dodgy, or just plain ineffective tactics are best avoided. What are some actionable tips on how to scale up a high-impact link building program while lowering the risks of getting penalized? This gets your name out there, creates positive associations with your brand, and gets backlinks.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

OCTOBER 16, 2015

6 Tips for Keyword Research That Will Help You Rank in Search. Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

JANUARY 10, 2011

For blog commenting it works best if you start out with a piece of positive feedback about the article. Notice that it isn’t too long. It is long enough to show thoughtfulness and to make a point, but not so long that others won’t take the time to read it. Connect with HubSpot :

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 1, 2011

How are they positioned? Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. This 24-page ebook features tips and ticks from some of the world's best bloggers. Connect with HubSpot : How many pigs are there?

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Rather, the following 10 SEO tips are the on-page factors to get you started with an SEO strategy for your blog in particular. If you're not a customer, you can use these tips as a checklist as you blog.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

WebMarketCentral

JANUARY 26, 2009

Spying On Your Paid Search Competitors by Search Engine Land Mona Elesseily of Page Zero Media shows how to use tools like Compete , Alexa and SpyFu to get a better understanding of your competitors' positioning and online marketing strategies, and use that intelligence to fine-tune your own market approach.

PageRank 20

PageRank SEO Tools Best Practices 20

Hubspot

SEPTEMBER 10, 2012

We've written a whole post ( several , actually ) with tips and tricks to make business blogging less of a time suck. We do that here at HubSpot, actually. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. because it is.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Single Grain

JUNE 26, 2020

The following formatting tips can help increase the readability of your content: Write quality content : First of all, you’re wasting your time worrying about any of the points below if your writing’s not up to par. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords.

Traffic 145

Traffic Paid Content SEO Organization 145

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. The cost per click often heavily relates to the positioning of an ad. HubSpot is one of our favorites and is a highly useful tool for tracking leads.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

accelerate agency

FEBRUARY 12, 2023

Those represent the tip of the ranking factor iceberg. That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. And when that happens, your target audience gets easier access to the tips they need to use your software to its maximum potential.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

JUNE 18, 2019

You've digested countless tips and tricks for improving your website's SEO. Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Don't use all caps.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Optinmonster

MARCH 19, 2024

Sentiment: Identify what sentiment your title triggers, such as positive, negative, or neutral. Questions: In this section, you’ll find long-tail keywords in question format. To get the insights, you just have to click on the headline and go through the tips it offers. And, of course, it’s free.

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89