Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. A/B Test Results. Are there any trends?

Buy 48

Buy Work Management Analytics Marketing Management 48

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. One very interesting and useful study was conducted by Dr. Jim Tunney, who asked teachers to assess the degree to which they cared for and respected their students (90% and 80% respectively chose 8 or higher on a scale of 10). Use positive language and have a positive attitude.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

NOVEMBER 4, 2016

Siege Media conducted a study on what makes infographics inherently shareable (the results of which they turned into a great infographic of their own), and as it turns out, the most oft-shared infographics had an average of just 396 words. These long-tail keywords will help determine the angle your content should address.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Target long-tail keyword variations for your geographic area.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Replace any examples/case studies with new, current ones. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? .

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. A 2016 study from Backlinko found that the average first-page result on Google clocked in at 1,890 words. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

JULY 15, 2010

Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results. They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Disclosure: MediPurpose is a HubSpot customer that was recently featured as a case study.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. Semantics is the study of meaning, and is how someone interprets a word. case studies. What kind of sites are ranking first?

Organization 28

Organization Tips Correlation Domain 28

Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Publish Case Studies. Publish case studies that explain how your company helped solve a specific problem.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

OCTOBER 16, 2015

When students are just entering the enrollment funnel, their priority is getting as much information as possible on schools that match with their potential areas of study. Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. Where do they turn?

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. So if you start with the word "dog," you might draw paws, a tail, and a collar.

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Study their approach to content creation around those keywords, then use it to create your approach to rank higher.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

OCTOBER 15, 2018

Google has been rolling out more and more featured snippets within the search results — one study found that of 1.4 The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. million queries, 30% showed a featured snippet. The traditional view of “keywords” in search has changed.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ As you ramp up and improve your efforts, the impact compounds.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . In early 2019, Edelman, the global PR firm, release d their B2B Thought Leadership Impact Study. The world has been taken over by the Long Tail.

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . In early 2019, Edelman, the global PR firm, release d their B2B Thought Leadership Impact Study. The world has been taken over by the Long Tail.

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Let’s break it down. Start looking at content more holistically rather than channel-specifically for better discoverability.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Hubspot

JUNE 18, 2019

Buyer's guides, case studies About page. Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Consideration. Add engaging and relevant visual content.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Single Grain

MAY 22, 2023

HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions. Look for case studies and customer testimonials to get a sense of their expertise and experience. Therefore, it’s important to gather and prepare data before you start building AI models.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Allocation 52

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . In early 2019, Edelman, the global PR firm, release d their B2B Thought Leadership Impact Study. The world has been taken over by the Long Tail.

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

The Lead Agency

MARCH 27, 2018

A solid marketing strategy will not only address those needs, but also your position in the marketplace. According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month. 5: B2B Email marketing strategy. 6: Content personalization.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Scoop.it

JUNE 22, 2021

Here’s one we made for Mention around their study on social sentiment. For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. The best way to do this is by studying your current customers and their journey. So, what does a Guestographic look like?

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Inbox Insight

NOVEMBER 26, 2018

In fact, 61% of marketers say growing SEO/organic presence is a high inbound marketing priority ( Hubspot State of Inbound ). With Google’s shifting algorithms, reaching the top ranking positions is a constant game of cat and mouse. This is where your case studies, demos and other bottom of the funnel format come into their own.

Demand Generation Agencies 43

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 43

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Only a few of those people are in a position to buy your product."

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28