Hubspot

NOVEMBER 6, 2019

But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Biznology

FEBRUARY 24, 2014

34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. 54% of people come to a website from a search engine (source: Forrester ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 10, 2018

digital ad spending over Facebook or Google, it appears to be a long-tail victory. There's reason to believe Amazon's share in the digital ad spend market will continue to grow, however, even if gradually. Market Dominance Could Take Time. Even if Amazon does take the lead in U.S. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. One of the lessons from the book touches on the concept of leadership, particularly as it relates to those in leadership positions. Use positive language and have a positive attitude. To read more content like this, subscribe to Agency Post. Remember a job you loved?

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

APRIL 18, 2013

That’s why I wanted to examine some of the quickest, easiest PPC levers that ecommerce marketers can pull that allow you to be smart with your digital ad spend, and keep that online edge over competition. Long-Tail Keyword Expansion. Competitive Campaign. Seems simple, right? It is; that''s why it''s low hanging fruit.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

Hubspot

SEPTEMBER 24, 2010

Once again, the importance of ranking in the top three positions is increasing. Google AdWords charges users on a CPC (cost-per-click) basis, so your spending will not be affected by the new definition of impression. Should I optimize for short tail or long tail keywords? Connect with HubSpot :

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Have a full understanding of who appears below you and on subsequent pages, as well.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

DECEMBER 13, 2012

A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The higher your quality score, the less you have to pay for each bid for the same position on Google! Still not convinced?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. But it takes money to make money and the thought of spending without a guaranteed outcome can make even the most confident people skeptical. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

FEBRUARY 1, 2011

Define a Strategic Process When you're first shown a new level in Angry Birds, you likely spend a minute analyzing the set up of the board. How are they positioned? Just like spending time on a blog article or website offer can be if it doesn't have a target. Connect with HubSpot : How many pigs are there?

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. Start out brainstorming sessions by spending 10 minutes coming up with a bunch of bad ideas first.

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

Webbiquity

OCTOBER 6, 2020

This gets your name out there, creates positive associations with your brand, and gets backlinks. How do you get results with SEO in a crowded market with strong/big-spending competitors? Focus on long-tail searches. Google likes to see long visits and low bounce rates. Volunteer in the community.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

MARCH 17, 2015

Now we’ve evolved past keywords to long-tail keywords and link building, Google will soon come up with a way to render them obsolete and send SEO specialists back to the drawing board. Does the thought leader live a solitary life so that they can spend time thinking? 4) Thought Leader. My dad told me to “think outside the box.”

Long Tail Marketing 28

Long Tail Marketing Storytelling Internet Marketing Keywords 28

Hubspot

OCTOBER 16, 2015

Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. Take your marketing hat off and put yourself in the shoes of a student who is trying to find a place to spend the next several years of his or her life. News & World Report. 1) Define Your Objective.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Armed with coffee and spreadsheets full of topic pitches, we'd spend a few hours going around the room, discussing what we wanted to cover for the month. For a long time, this process served our interests well.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

OCTOBER 15, 2018

Before we jump into solutions for finding success in the changing world of content marketing, let’s spend some time looking a bit deeper into the driving forces behind that change. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. Search Engines are Changing.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Conductor

JULY 6, 2022

According to McKinsey & Company research, 77% of B2B buyers are willing to spend $50,000 on a given solution, with 35% comfortable spending more than $500,000 on the right technology. Landing these high-value positions is extremely competitive, but the Conductor platform can give you an edge. See the example below.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

Single Grain

JUNE 26, 2020

Although Google hasn’t officially declared it, there is evidence to suggest that the search engine giant does reward sites that have low bounce rates with better rankings: Google’s reasoning is that if a user spends more time on a site, it’s probably because they found it useful. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Traffic 145

Traffic Paid Content SEO Organization 145

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . The current budget and resources are allocated clearly and concisely in a way where the whole organization knows why you’re spending money on each initiative and what you expect in return for that investment. . Decision-makers will spend more to work with leaders . a·lign·ment. / ??

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Hubspot

SEPTEMBER 10, 2012

The fact of the matter is, you'll spend more time chasing them down, asking them if they could please read that post you gave them two weeks ago already. We do that here at HubSpot, actually. So what do you do? First, tell your boss that you agree it's important to have another person review blog content before it gets published.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . The current budget and resources are allocated clearly and concisely in a way where the whole organization knows why you’re spending money on each initiative and what you expect in return for that investment. . Decision-makers will spend more to work with leaders . a·lign·ment. / ??

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. Ad Extensions.

Adwords 28

Adwords Cost Per Click Lead Ranking Lead Scoring 28

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

accelerate agency

FEBRUARY 12, 2023

How much time are they spending on your site? That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . The current budget and resources are allocated clearly and concisely in a way where the whole organization knows why you’re spending money on each initiative and what you expect in return for that investment. . Decision-makers will spend more to work with leaders . a·lign·ment. / ??

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. CPC: CPC stands for cost per click which is the average price an advertiser spends for each click they receive.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Moz

MAY 6, 2019

If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Ranking 71