Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Little to no social engagement. Poor post metrics.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Biznology

FEBRUARY 24, 2014

34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. 54% of people come to a website from a search engine (source: Forrester ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Ledger Bennett

MARCH 25, 2020

While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. What Can B2B Companies Do To Adapt? Shift Towards Search Engine Optimization (SEO).

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. A/B Test Results. Are there any trends?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. But they do know they want to learn more about a component of inbound marketing -- like how to use social media to generate leads. It drops to a CTR of 12% in position 2 , and a 9.5% CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. So how can marketers navigate this social network and prioritize their time so they''re only reviewing the tweets that are most important to them? 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

JANUARY 26, 2017

However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search. In fact, did you know that the first position in Google gets 33% of search traffic ?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!),

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." the investment they make in social.

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

JULY 15, 2010

Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results. They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Get Employees Excited about Social Media. Connect with HubSpot :

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

NOVEMBER 4, 2016

In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. This is helpful to determine which words or set of several keywords, or long-tail keywords , are the most popular in search. These long-tail keywords will help determine the angle your content should address.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Exploring social media users and groups. Know what I mean?

SEO 28

SEO SERP Buyer Personas Allocation 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Write Long-Form Content. And more in-depth analysis gives you a greater opportunity to establish your thought leadership position.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Webbiquity

OCTOBER 6, 2020

Use tools like Klear , Respona , or Buzzstream to find high-influence people on social media who are talking about your topics. Don’t overly rely on SEO; use paid search, social media, influencer marketing, and other lead generation tactics. Be active on social media, especially Facebook and Instagram.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

OCTOBER 16, 2015

Your school website has readily accessible information on applying, you’re active on social media, and you’ve invested in banner ads and print mailings to potential students—so why do you need to invest any more of your valuable time and effort to worry your online content? Why Do Schools Need to Worry About SEO? So, what now?

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

FEBRUARY 1, 2011

How are they positioned? Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Employ this same resilience with your blogging and social media efforts. Connect with HubSpot : How many pigs are there?

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. have shown correlations with increased social signals and a jump in ranking. What kind of sites are ranking first? case studies.

Organization 28

Organization Tips Correlation Domain 28

WebMarketCentral

DECEMBER 1, 2008

Already, automated position-checking tools like Rank Checker and SEO Chat produce erroneous results with Google; that soon won't matter as there will no "right" answer as to where your site appears on Google for a specific search phrase anyway, other than "it depends." The changes may help local businesses.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. Social algorithms (and users) love native content. To say we were confused would be an understatement.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. That''s exactly where social sharing of content comes into play.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

The Lead Agency

MARCH 27, 2018

A solid marketing strategy will not only address those needs, but also your position in the marketplace. New communication avenues like Internet, smart devices, and social media have changed the traditional approach to marketing. Some B2B digital marketing trends for 2018 include: 1: Social media marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

JUNE 18, 2019

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Use HTTPS if possible, as Google now uses that as a positive ranking factor. Don't use all caps.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Whether its commercials / billboards or simply social media following, the idea of thinking big was always applauded. . a·lign·ment. / ??

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Single Grain

MAY 22, 2023

Marketing – such as creating and sending email campaigns, managing social media accounts, and tracking website traffic. HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52