Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Here's what those top checkboxes mean: Clicks: The raw number of clicks from the SERPs. Impressions: The number of times the page showed up on the SERP. How recently have you updated the post?

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

JANUARY 26, 2017

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. In fact, did you know that the first position in Google gets 33% of search traffic ? 2) Evolve your keyword targeting strategy. The solution? Such tactics include guest posting and sponsored content.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Practices that got a site ranked on the first page of SERPs in 2015 may no longer work in 2019. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Positions your company as the resource for robust industry-related information. The higher you rank on the SERPs, the more likely you are to “get the click.”

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

NOVEMBER 4, 2010

This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Determine what your target market cares about in making their purchasing decision and position your eCommerce website as the best solution. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. A higher score leads to better positioning of your ad -- and again, a better CTR. including search marketers !

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. Slowly work your way up the organic positions. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Write Long-Form Content. And more in-depth analysis gives you a greater opportunity to establish your thought leadership position.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. Featured snippets and other on-page search features are taking a toll on CTR from SERPs.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Landing these high-value positions is extremely competitive, but the Conductor platform can give you an edge.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Standing out. wants more information.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

The Lead Agency

MAY 12, 2022

According to HubSpot, 42% of companies have acquired a customer through their blog. . And if this is done in the form of a longer tail keyword , this has a higher chance of transforming into leads as customers are already in the later stages of the sales funnel. Position yourself as an authority in your industry.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. 3) Optimize your blog posts for topics. and keywords.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

OCTOBER 15, 2018

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Analyzing Position in Google Search Console.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. The cost per click often heavily relates to the positioning of an ad. They are add-ons to your search ads on Google SERPs (Search Engine Results Pages).

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. A Note on Quality Score.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Scoop.it

JUNE 22, 2021

SERP is volatile. Our marketing team has tried numerous different methods over the years to improve our SERP. For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. Also, note the related keywords and long-tail keywords.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Brand guidelines. Distill each page.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( for the 10th position. more backlinks compared to positions #2-#10. ( Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. General SEO Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59