Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Note that this list doesn't cover every single rule under the sun. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. Why long-tail keywords? Long title tag?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. The first rule of thumb is to make sure the content you are creating cannot be found on other blogs -- your own included. Don''t underestimate how powerful that is. 2) Create unique content.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

SEPTEMBER 10, 2012

We do that here at HubSpot, actually. Depending on what type of personality your boss has, you might even want to position it as his/her time being worth more than that type of minutiae, or offer to let him or her train that designated colleague. because it is. Nothing gets published on this blog without a second set of eyes.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. The general rule is if you are listing three or more items, use bullet points. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Traffic 145

Traffic Paid Content SEO Organization 145

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. If 200 other HubSpot agency partners hate us, that’s fantastic. a·lign·ment. / ??

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Focus on creating high-quality content over following outdated SEO rules. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. If 200 other HubSpot agency partners hate us, that’s fantastic. a·lign·ment. / ??

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Hubspot

JUNE 18, 2019

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Use HTTPS if possible, as Google now uses that as a positive ranking factor. Don't use all caps.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ As you ramp up and improve your efforts, the impact compounds.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Moz

MAY 6, 2019

If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. If 200 other HubSpot agency partners hate us, that’s fantastic. a·lign·ment. / ??

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

The Lead Agency

MARCH 27, 2018

A solid marketing strategy will not only address those needs, but also your position in the marketplace. SEO still rules as one of the best business-to-business marketing channels, being the most effective method for promoting and distributing content for business-to-business marketers. . 3: Search Engine Optimization (SEO).

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Scoop.it

JUNE 22, 2021

For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. Also, note the related keywords and long-tail keywords. Ignore those emails and concentrate on the positive replies. Don’t offer to create the outline because the review process is long-winded.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

Hubspot

JANUARY 11, 2013

So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? The same rule we talked about with pin descriptions also applies here: Use naming conventions your customers will identify with.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Brand guidelines. Distill each page.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

JANUARY 3, 2012

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Like we've already discussed, big corporations often have bureaucracy and a well established set of rules that are hard to nudge. Connect with HubSpot :

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. The simple rule is to not make them have to think. The only exception to this rule is if a blog blanket nofollows all of their outbound links. Here are some rules to follow: a) Don’t Isolate Your Outbound Links.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

NOVEMBER 23, 2011

There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. Connect with HubSpot : You know why? Because your readers don't really care about it.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Hubspot

AUGUST 23, 2011

Always Fighting for First Position: You don’t always have to be number one, and more importantly, it’s unlikely that you’ll be number one for everything. First position clicks are often the most expensive anyway. Connect with HubSpot : Listen to your data when you make decisions for optimizing your campaign.

Paid Search Agency 28

Paid Search Agency Conversion Rate Conversion PPC 28

Hubspot

MARCH 9, 2012

To be honest, you might be surprised at how little things can go a really long way. In a HubSpot email A/B test , we found that sending email from a real person's name from our marketing team generated a click-through rate of.96% 96% compared to email sent from "HubSpot," which generated a click-through rate of.73%.

Landing Pages 28

Landing Pages Webinar Metrics Lead Scoring Lead Ranking 28

Hubspot

MARCH 2, 2016

Once you know this, you can better understand how you can and should position yourself on these different mediums to stay one step ahead of everyone else. For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Indirect competitors? Tips: Establish a baseline.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Single Grain

OCTOBER 25, 2019

Find trending news stories on Google Trends: If you wish to newsjack on a specific theme, use a keyword monitoring tool like Hubspot Social Media Monitoring Tool to set up monitoring of specific keywords of interest to your business. Think of long-tail keywords that journalists would use to find your news story in a Google search.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Hubspot

JANUARY 30, 2018

It lists down the most frequently used long-tail keywords used by your target audience when searching for content on the internet. While each social media channel has its own rules and guidelines, here are some general best practices that are applicable regardless on which social media channel you use. Answer the Public.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Optinmonster

AUGUST 27, 2023

How Long Should Your Content Be? Although Google doesn’t cite content length as an SEO ranking factor, the research shows that longer, more in-depth content gets more top ten search positions. When you write longer content, the same rules apply. HubSpot’s most popular lead magnet got 12,000 shares in a year.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 12) CAN-SPAM.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Albacross

MAY 22, 2019

Positive example: Start My Free Trial. Nope, not by a long shot. Positive example: Book a 30-minute non-obligatory consultation. Positive example: Get a free website SEO audit worth $50. How long is too long? You’ll also want to display your CTA above the fold, so it’s the first thing that your lead sees.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

JULY 28, 2016

I was applying for a marketing position at a technology company. (No, No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. These tails make the letter look less block-like than sans serif fonts.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28

Convert

OCTOBER 25, 2022

A rule of thumb that we follow is to focus on pages with less than a 3% conversion rate. Always make sure CTAs are above the fold on desktop versions of your website and then repeated at the end of long pages. You also must run the test long enough so that the sample is a good representation of your customer base.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

AUGUST 8, 2012

Disputing a null hypothesis is a matter of running the experiment long enough to rule out an incidental outcome. HubSpot's is below, and you can also check out a more detailed excel spreadsheet over on the Occam's Razor blog. The more you flip the coin, though, the closer you shoud get to a 50/50 result.

Paid Search Agency 28

Paid Search Agency Landing Pages Enterprise Management Sample 28

chiefmartech

JANUARY 21, 2019

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. I think of those respectively as the “torso” and the “head” of the martech long tail.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. The marketing automation feature lets you automate email marketing by sending emails based on pre-defined rules.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Unbounce

OCTOBER 1, 2018

There are many nuances we could get into here—Bayesian vs. frequentist statistics, one-tailed vs. two-tailed tests, etc.—but Does one segment react overwhelmingly positive to a test you’ve run? An example is with HubSpot’s form builder. So plan to stick it out for the long run and keep experimenting and growing.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96