Hubspot

APRIL 10, 2012

This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JANUARY 21, 2016

Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given. If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. A marketing plan prevents both.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

OCTOBER 15, 2018

All that said, many marketers still experience the same pain points that were commonplace more than five years ago: "I struggle to measure the ROI of the content I create.". The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. So, I’ve done my keyword research. Now what?".

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. They quickly get it.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Let’s break it down. Tech buyers consume over 13 pieces of content before making a purchase decision!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Hubspot

SEPTEMBER 10, 2012

And to get you started convincing the ol' bossman, here are a few data points from our 2012 State of Inbound Marketing Report you should memorize on the ROI of business blogging: Blogging frequency directly correlates with customer acquisition. We do that here at HubSpot, actually. because it is.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. If 200 other HubSpot agency partners hate us, that’s fantastic. a·lign·ment. / ??

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. If 200 other HubSpot agency partners hate us, that’s fantastic. a·lign·ment. / ??

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Single Grain

JUNE 26, 2020

Higher ranking equals more organic traffic and should boost the overall ROI of your SEO strategy. Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Sounds like the dream, right? how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Thanks to the aforementioned compound impact of SEO, too, your ROI increases over time. As you ramp up and improve your efforts, the impact compounds.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

JUNE 18, 2019

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Use HTTPS if possible, as Google now uses that as a positive ranking factor. Don't use all caps.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. If 200 other HubSpot agency partners hate us, that’s fantastic. a·lign·ment. / ??

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Pages with long load times. Long introductions. Robots.txt file.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Directive Agency

JULY 26, 2017

Slowly work your way up the organic positions. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles. Product-related searches provide not only the first four positions, but also the entire right-hand side with Shopping Campaigns. And that was it! . Organic Rankings.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Brand guidelines. Distill each page.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Only a few of those people are in a position to buy your product."

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Single Grain

JANUARY 16, 2023

for the 10th position. more backlinks compared to positions #2-#10. ( Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Lead Ranking 59

Lead Ranking Lead Scoring Statistics SEO 59

Hubspot

JUNE 8, 2016

The bottom line is, you’re just not seeing a healthy ROI. When you combine this with the spend data from your ad platform, you will be able to get your true ROI. A good tool to find long-tail keywords is Übersuggest , but you can also source them directly from Google. Let’s dive in. 1) Set Up Proper Tracking. Conclusion.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

AUGUST 23, 2011

Always Fighting for First Position: You don’t always have to be number one, and more importantly, it’s unlikely that you’ll be number one for everything. First position clicks are often the most expensive anyway. Make sure you understand your ROI and have determined the target ROI for your campaign.

Paid Search Agency 28

Paid Search Agency Conversion Rate Conversion PPC 28

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. However, the long-term cost benefits can be substantial. While the marketing realm is vast, your needs might be niche-specific. Consider these numbers: 81.6%

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

DECEMBER 11, 2019

If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Integrates with Hubspot, Mailchimp, Zendesk, and dozens of other popular apps.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. Is SEO worth the investment?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. Is SEO worth the investment?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. Create good content. Optimize your website.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. 36% of B2B marketers say tracking ROI is their top challenge so mapping your goals first is important. Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings.

Top of Funnel 309

Top of Funnel Paid Content Lead Ranking Lead Scoring 309

Hubspot

MARCH 2, 2016

Once you know this, you can better understand how you can and should position yourself on these different mediums to stay one step ahead of everyone else. For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Indirect competitors? 9) Email Strategy.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Webbiquity

JANUARY 17, 2011

However, social media is more likely to increase positive thinking around a product and brand.&#. And it’s working for them: 60% credit social media with positively impacting their businesses, 46% said their company’s brand awareness has increased and 36% have attracted new business as a result of their social media efforts.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Optinmonster

AUGUST 27, 2023

How Long Should Your Content Be? Although Google doesn’t cite content length as an SEO ranking factor, the research shows that longer, more in-depth content gets more top ten search positions. HubSpot’s most popular lead magnet got 12,000 shares in a year. Geomarketing is a great way to do that.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Single Grain

MARCH 7, 2022

As an emerging start-up in the blockchain market, you should definitely leverage the abilities of an online PR agency to strengthen your brand's position in the market. And as a full-stack digital marketing agency, they offer a complete promotion plan to deliver exceptional ROI on all crypto advertising and PR campaigns. Blockgeeks.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

ClearVoice

JUNE 13, 2022

In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI. Determine your specific blogging goals and long-term strategy, and write it all down. How do you wish to position your brand within your industry? Your blog is the cornerstone of a solid content marketing strategy.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Webbiquity

JANUARY 26, 2011

SEO 101: Defining the long tail by Conversation Marketing. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. SEO vs. PPC stats, and the ROI of SEO. Kipp Bodnar compiles an outstanding, highly bookmarkable set of SEO infographics suitable for printing out and posting in a highly visible location.

SEO 100

SEO Resources Tips Best Practices 100

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28