Remove long-tail
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The complete guide to B2B SEO

Sprout Social

You go through the steps of research, ideation, content creation and promotion. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Don’t ignore low-volume and long-tail keywords. Low conversion rate.

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5 Pieces of Terrible Sales Advice (& What to Do Instead), According to Coursedog's Director of Sales

Hubspot

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. It positions a salesperson as an external force that pushes a prospect through a sales process. Haven't you seen Glengarry Glen Ross? Always be closing, baby!” The Bad Advice “No way.

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Amplify Your B2B Content Marketing Strategy With These Essential Tips

EveryoneSocial

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. That is target both long-tail and short-tail keywords that will have the best impact.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. HubSpot's Principal Marketing Manager of Optimization, Pamela Vaughan , did some extensive research into HubSpot’s seemingly-underperforming content, and what she found was really interesting.

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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

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How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. A/B Test Results. Are there any trends?

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

How recently have you promoted the post in an email? How recently have you promoted the post in an email? Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down.