Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. You should have detailed profiles for your key customer types, and know things like their challenges, pains, favorite information resources, and needs. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

WebMarketCentral

DECEMBER 1, 2008

Already, automated position-checking tools like Rank Checker and SEO Chat produce erroneous results with Google; that soon won't matter as there will no "right" answer as to where your site appears on Google for a specific search phrase anyway, other than "it depends." The changes may help local businesses.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

accelerate agency

FEBRUARY 12, 2023

Link profile – The makeup of the links to and from your content. That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. To achieve this, we begin by aligning keywords with our Ideal Customer Profiles (ICPs) and creating content that caters to their interests.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Single Grain

MAY 22, 2023

HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions. Customization and Personalization: Every business has unique marketing requirements and customer profiles. Therefore, it’s important to gather and prepare data before you start building AI models.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. A Note on Quality Score.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Customer profiles. Brand guidelines.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Inbox Insight

NOVEMBER 26, 2018

Don’t ignore the early stages of the demand generation process: advertising is a great way to raise the profile of your brand and the problems your products can solve. In fact, 61% of marketers say growing SEO/organic presence is a high inbound marketing priority ( Hubspot State of Inbound ). Get reading! Advertising.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. It's good UX for your site’s users to not have them lose their current positions when they click a link on your site. Keywords boost the link’s value and will shine a positive light on you as a helpful blogger.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

MARCH 2, 2016

to build out a detailed profile around their background, job roles, goals and challenges so that you can better create content that will connect with them. This is where you will be able to build out a more well-rounded profile of a qualified persona and how your company can successfully win business. Indirect competitors?

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Single Grain

DECEMBER 11, 2019

If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Integrates with Hubspot, Mailchimp, Zendesk, and dozens of other popular apps.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

Webbiquity

JANUARY 17, 2011

However, social media is more likely to increase positive thinking around a product and brand.&#. For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. How much are you worth? Find out in this report.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

OCTOBER 28, 2019

The New York Times' 2018 ad, "The Truth is Worth It: Perseverance," focuses on the long, often challenging path towards verifying facts for a story. But creating an out of the box campaign that markets your product that rides on the coat-tails of someone else's campaign might be considered funny or interesting. Commercials.

Paid Content 57

Paid Content Campaigns Planning Paid Search Agency 57

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JANUARY 30, 2018

It lists down the most frequently used long-tail keywords used by your target audience when searching for content on the internet. That way, you’re able to publish more diverse content while still keeping your profiles very sleek and cohesive. Of course, not all of the comments and questions will be positive.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Optinmonster

AUGUST 27, 2023

How Long Should Your Content Be? Although Google doesn’t cite content length as an SEO ranking factor, the research shows that longer, more in-depth content gets more top ten search positions. HubSpot’s most popular lead magnet got 12,000 shares in a year. Geomarketing is a great way to do that.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Hubspot

JULY 28, 2016

I was applying for a marketing position at a technology company. (No, No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. These tails make the letter look less block-like than sans serif fonts.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28

Content Marketing Institute

JANUARY 29, 2018

While focused on marketing, he includes other categories that add depth to the content such as: Good Reads, Long Reads, Interesting Stuff. This includes examining search traffic over time to determine the long-tail potential of high performing content. Optimize content long after it publishes to keep it relevant.

Curation 111

Curation Examples Content Paid Search Agency 111

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Albacross

MAY 22, 2019

Positive example: Start My Free Trial. Nope, not by a long shot. Positive example: Book a 30-minute non-obligatory consultation. Positive example: Get a free website SEO audit worth $50. How long is too long? You’ll also want to display your CTA above the fold, so it’s the first thing that your lead sees.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Convert

OCTOBER 25, 2022

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. Always make sure CTAs are above the fold on desktop versions of your website and then repeated at the end of long pages. You also must run the test long enough so that the sample is a good representation of your customer base.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. You can check the detailed profiles of influencers and compare their ratings before selecting the right one for your goals.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Convert

JULY 18, 2022

Without adequate traffic, your experiments will not reach statistical significance and may run for a long time. Remember: Sponsored profiles may be displayed more. Look at comparison tables — both from vendors and from unbiased 3rd party sources like HubSpot and CXL. Frequentist two-tailed z tests. Filling in the Gaps.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98