chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Because of this, the demand for local SEO is increasing as it drives awareness and growth of local services and products. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Biznology

FEBRUARY 24, 2014

34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. This refers to “long-tail” vs. “short tail” keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics. Turn a long-winded sentence into two. Numbers don’t lie.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

OCTOBER 10, 2018

UK, and Canada: Have you ever bought a product based on an ad you saw online? Based on those who indicated they have bought a product based on an online ad, 30.2% That's more than those who say they bought a product based on a Google-based ad. digital ad spending over Facebook or Google, it appears to be a long-tail victory.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). This is how you can make your product better and ultimately increase your bottom line. false positives and false negatives. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 4 The Law of Perception : Marketing is not a battle of products, it’s a battle of perceptions. #8 Maybe a third contender.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. One of the lessons from the book touches on the concept of leadership, particularly as it relates to those in leadership positions. Use positive language and have a positive attitude. To read more content like this, subscribe to Agency Post. Remember a job you loved?

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 2, 2011

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Source: Kelsey Group ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

SEPTEMBER 10, 2012

We do that here at HubSpot, actually. Depending on what type of personality your boss has, you might even want to position it as his/her time being worth more than that type of minutiae, or offer to let him or her train that designated colleague. because it is. Nothing gets published on this blog without a second set of eyes.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. 2) Tweet "welcome aboard" messages to new customers who have signed up for your product or service. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. A user wants answers, resources, information, reviews of a product, and much more. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

APRIL 18, 2013

Additionally, when someone clicks on your model number ad, you can send them directly to your product page which gives them everything they were looking for in one step. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Valasys

AUGUST 19, 2019

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Consider this example: The corrugated box industry has traditionally been limited to localized geographic areas due to shipping costs associated with shipping their bulky products.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. What are their products and/or services? Are they selling the same vision?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

SEPTEMBER 24, 2010

Once again, the importance of ranking in the top three positions is increasing. Should I optimize for short tail or long tail keywords? There is no clear-cut answer as to whether you should optimize for short tail or long tail keywords. Connect with HubSpot :

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

JULY 15, 2010

As the inbound marketing and communications specialist at MediPurpose , a healthcare solutions company, Derek consolidated the powers of product experts and website experts. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results. Connect with HubSpot :

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

NOVEMBER 4, 2010

Now, how can you get people actively seeking the products you offer to land directly on that product’s page on your eCommerce site ? Here are 3 tips to improving search engine optimization for your product pages: 1. Categorize and Optimize Product Page URLs. Add Alt-Text to Product Images.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." Not only will +1 impact search results, but social influencers will take on an enhanced role in driving consumers to FIND new products, services, and campaigns.

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

DECEMBER 13, 2012

A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The higher your quality score, the less you have to pay for each bid for the same position on Google! Still not convinced?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Optimize Keywords in Product Titles and Descriptions. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term.

Optimization 28

Optimization Google CPC Cost Per Click 28

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. But, as many of you probably know by experience, some brainstorming sessions are more productive than others. But, as many of you probably know by experience, some brainstorming sessions are more productive than others. Coming up with fresh, new ideas isn't easy.

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Website redesign can be lethal or liberating for your business.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Write Long-Form Content. And more in-depth analysis gives you a greater opportunity to establish your thought leadership position.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

MARCH 17, 2015

Now we’ve evolved past keywords to long-tail keywords and link building, Google will soon come up with a way to render them obsolete and send SEO specialists back to the drawing board. The fact that the term has stuck around as long as it has is a testament to people not thinking outside the box for a new cliché. 8) Disruptive.

Long Tail Marketing 28

Long Tail Marketing Storytelling Internet Marketing Keywords 28

Hubspot

FEBRUARY 1, 2011

How are they positioned? Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Connect with HubSpot : Define a Strategic Process When you're first shown a new level in Angry Birds, you likely spend a minute analyzing the set up of the board.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Webbiquity

OCTOBER 6, 2020

This gets your name out there, creates positive associations with your brand, and gets backlinks. Focus on long-tail searches. Google likes to see long visits and low bounce rates. Build your site on a solid, established, professional platform like WordPress or HubSpot. Volunteer in the community.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Which keywords are most relevant to my SaaS product? TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

The Lead Agency

MAY 12, 2022

According to HubSpot, 42% of companies have acquired a customer through their blog. . By using specific keywords in your blog posts, you have the opportunity to target the very questions users are looking for answers to and drive them directly to deeper resource pages on your site, such as product pages and FAQs.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62