Remove long-tail
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The complete guide to B2B SEO

Sprout Social

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Low conversion rate.

SEO 124
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18 Insightful 2012 Marketing Predictions From the Experts

Hubspot

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog." Todd Defren, PR-Squared (Learn More on About.me ). ".paying

Dwell 28
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Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40
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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Spying On Your Paid Search Competitors by Search Engine Land Mona Elesseily of Page Zero Media shows how to use tools like Compete , Alexa and SpyFu to get a better understanding of your competitors' positioning and online marketing strategies, and use that intelligence to fine-tune your own market approach.

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SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

Already, automated position-checking tools like Rank Checker and SEO Chat produce erroneous results with Google; that soon won't matter as there will no "right" answer as to where your site appears on Google for a specific search phrase anyway, other than "it depends." The changes may help local businesses.

SEO 20
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The 11 Principles of Purposeful Marketing

ATAK Interactive

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . In early 2019, Edelman, the global PR firm, release d their B2B Thought Leadership Impact Study. The world has been taken over by the Long Tail.