Six SEO Facts About All High-Ranking Content


Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x Content built around long-tail keywords is much more likely to convert. #5. Image credit: HubSpot.

The Ultimate Guide for Mastering Long Tail Search


But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. If you haven't started integrating long tail keywords into your search strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search.

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This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau


When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. Talk to us @HubSpot.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO


Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Go for the relevant, long-tail keywords instead. Instead, there are many ways to research and find long-tail keywords that are right for your business. HubSpot.

Marketing technology may never consolidate (but that’s a good thing)


No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. For instance, Apple (iOS) and Google (Android) have “consolidated” the mobile market while simultaneously enabling a long tail of millions of mobile apps. It will be a lengthy long tail market.

Quick SEO Fixes for Website Optimization

SmartBug Media

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot.

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Everything You Need to Know to Dominate Local Search


You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ). Target long-tail keyword variations. You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before. Be a guest blogger, talk to and about (positively, of course!)


Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model


I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. What makes things interesting is that positions within this spectrum are not necessarily fixed. The Platform/App Spectrum Is a Long Tail.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. The spokes, or cluster content, drill down into the longer-tail keyword topics associated with the core. 3) HubSpot. HubSpot doesn’t make this mistake.

5 Ways You Might Be Failing at Local Marketing


Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.”

Marketing Techniology Landscape Supergraphic (2017): Martech 5000


We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. This long tail distribution above is interesting, because it reflects a pattern that we commonly see in open digital platforms: a few massive blockbusters and a vast stretch of niche offerings. Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.,

Paid Search Glossary & Tips On Getting Started With Google Ads

SmartBug Media

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. The cost per click often heavily relates to the positioning of an ad. HubSpot. HubSpot is one of our favorites and is a highly useful tool for tracking leads. Google Ads is Google’s advertising platform and the largest ad platform on the internet.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers


Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. They helped shuttle data between apps — which was super helpful, especially when it got easy enough for “citizen integrators” to do it without taking a number in IT’s mile-long deli line.

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The beginner’s guide to Marketing Automation


Through the strategy, it’s possible to attract people who fit the brand’s target audience and start a long-lasting and profitable relationship. The point is, to convert the lead into a customer, it’s necessary to create a positive relationship and offer valuable content. In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship. HubSpot. You’ve probably heard of HubSpot, right?

Blog SEO: How to Search Engine Optimize Your Blog Content


Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. Why long-tail keywords? Long title tag?

How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search


Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”.

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Tips for Identifying B2B SEO Keywords

Lake One

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO? If ‘Content is king’, SEO is most definitely queen.

11 tips and tools to jump-start your SEO


34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. Photo credit: Sean MacEntee.

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How to Detect, Repair & Profit From Underperforming Content


According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. The biggest advantage of a proper A/B testing process is that marketers can understand how even the tiniest changes can have a positive impact, such as: Moving the “buy” button from right to left. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Where Is Content Marketing Going in 2020?

Altitude Branding

Visual content has been trendy for a long time, and it will remain that way, because, honestly, we’d rather see images than reading. Additionally, a HubSpot survey revealed that 56 percent of users aged 25-34 years prefer video content from the businesses they support. Such content will incorporate long-tail keywords and address voice queries of the audience. . In the field of internet, promoting your content is a race, and ‘content marketing’ is leading this race. .

10 Ways to Drive Instant Results With Inbound Marketing


The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more.

How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. Position.

Creating Quality Content in 2019 (For Search Engines and People)


If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words. And why should you focus on long-tail keywords for blog post titles?

The Future of Content Strategy


Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location.

7 Keyword Research Mistakes That Stifle Your SEO Strategy


For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." That lets us capture traffic for the long-tail term and educate those readers about how generating leads through social media relates to inbound marketing. CTR for position 3.

Google Chrome’s Phase-out of Third Party Cookies: What This Means For B2B Companies

Ledger Bennett

While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Non-brand example: find users searching “Saas Solutions” without using ‘Oracle’/’Salesforce’, find users looking for “CRM lead tracking” without adding ‘Hubspot’, etc.

What Is Contextual Targeting, in the Context of Ads?


In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad. To build your keyword list, don't use long-tail keywords like you might for organic campaigns. As Jerry Maguire once said -- "Show me the money.". That phrase is probably something you've thought of as a marketer who has invested in paid advertising.

Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Imagine sitting down at your desk, opening up your laptop, and discovering a button you'd never seen before on your browser homepage.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them. Regardless of what type of business you run, it’s likely that “selling more” has a frequent, if not long-term, place on your to-do list.


30 Top Startup Marketing Tools to Build and Scale Your Business


Send form data to Mailchimp or HubSpot, and while on the way in, use Zapier to trigger automated email alerts with Sendgrid, validate visitor data using Full Contact or Clearbit, and trigger an alert to your sales team in Slack — all using Zapier.

How to Validate Your Blog Post Topics: A 3-Step Process


An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search. Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. Here on the HubSpot Blogging team, we propose blog topics and titles alongside a reason why we think they will perform well.

How to Track, Analyze, and Improve Your SEO Strategy


For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs). Using HubSpot , you can easily find this in the Keywords tool -- just select a keyword to see your listing position history.


What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff


A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Only a few of those people are in a position to buy your product." Many business owners have been seeing even more success with this method by targeting long-tail keywords. Connect with HubSpot

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. As a long-tail strategy, you can track prospects along the buying cycle and eventually even show how many of those contacts converted into opportunities and then paying clients. Content marketing is red-hot.

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10 Ways Small Business Marketers Can Crush Big Competitors


You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. That's not to say there aren't some incredibly competitive long tail terms for which you'd like to rank, or that there aren't some head terms that really would make a hugely positive impact on your business. Connect with HubSpot

Everything You Need to Know to Dominate Local Search


You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. You can perform long-tail keyword research in Google's Keyword Tool, or if you use HubSpot software, use HubSpot’s Keyword Tool to help find variations you might not have thought of before. Connect with HubSpot