Six SEO Facts About All High-Ranking Content


Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Image credit: HubSpot. Guest post by John Aaron.

The Ultimate Guide for Mastering Long Tail Search


But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

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This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau


When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. Talk to us @HubSpot.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO


Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Go for the relevant, long-tail keywords instead. Instead, there are many ways to research and find long-tail keywords that are right for your business. HubSpot.

Marketing technology may never consolidate (but that’s a good thing)


No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market.

Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?


Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.).

Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model


I’ve drawn it as a long tail. What makes things interesting is that positions within this spectrum are not necessarily fixed. The Platform/App Spectrum Is a Long Tail. Last month, I published the latest marketing technology landscape.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. 3) HubSpot. HubSpot doesn’t make this mistake.

The beginner’s guide to Marketing Automation


Through the strategy, it’s possible to attract people who fit the brand’s target audience and start a long-lasting and profitable relationship. The point is, to convert the lead into a customer, it’s necessary to create a positive relationship and offer valuable content. HubSpot.

Marketing Techniology Landscape Supergraphic (2017): Martech 5000


We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.,

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers


Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. tl;dr There are three trends that are changing the nature of martech.

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Tips for Identifying B2B SEO Keywords

Lake One

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition.

Blog SEO: How to Search Engine Optimize Your Blog Content


Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post.

Paid Search Glossary & Tips On Getting Started With Google Ads

SmartBug Media

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. The cost per click often heavily relates to the positioning of an ad. HubSpot. HubSpot is one of our favorites and is a highly useful tool for tracking leads. Google Ads is Google’s advertising platform and the largest ad platform on the internet.

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5 Ways You Might Be Failing at Local Marketing


Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.”

11 tips and tools to jump-start your SEO


34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you.

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Where Is Content Marketing Going in 2020?

Altitude Branding

Visual content has been trendy for a long time, and it will remain that way, because, honestly, we’d rather see images than reading. Additionally, a HubSpot survey revealed that 56 percent of users aged 25-34 years prefer video content from the businesses they support.

10 Ways to Drive Instant Results With Inbound Marketing


The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. All from a simple long-tail keyword phrase!

How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search


Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”.

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Creating Quality Content in 2019 (For Search Engines and People)


If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Form a long-tail keyword. And why should you focus on long-tail keywords for blog post titles?

How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. You’ll need to have a long long list of keywords in order to boil it down to the golden nuggets.

What Is Contextual Targeting, in the Context of Ads?


In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad. To build your keyword list, don't use long-tail keywords like you might for organic campaigns.

7 Keyword Research Mistakes That Stifle Your SEO Strategy


For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media."

How to Detect, Repair & Profit From Underperforming Content


According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

Google Chrome’s Phase-out of Third Party Cookies: What This Means For B2B Companies

Ledger Bennett

While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Non-brand example: find users searching “Saas Solutions” without using ‘Oracle’/’Salesforce’, find users looking for “CRM lead tracking” without adding ‘Hubspot’, etc.

The Future of Content Strategy


Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location.

Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g.,

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.


How to Validate Your Blog Post Topics: A 3-Step Process


An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search.

How to Track, Analyze, and Improve Your SEO Strategy


For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.


What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff


A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Connect with HubSpot

The 11 Principles of Purposeful Marketing

ATAK Interactive

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail.

How to Replace Lost Leads By Doubling Down on the Basics of Content, Part I: The Audit


According to Hubspot , over 52% of marketers are investing in technical SEO updates to their website, and 64% of them think that SEO is very important to their overall marketing strategy. Focus on long-tail keywords. Reading Time: 5 minutes.

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot.

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10 Ways Small Business Marketers Can Crush Big Competitors


You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Connect with HubSpot

How to Newsjack: A Guide for Content Marketers

Single Grain

Find trending news stories on Google Trends: If you wish to newsjack on a specific theme, use a keyword monitoring tool like Hubspot Social Media Monitoring Tool to set up monitoring of specific keywords of interest to your business.

30 Top Startup Marketing Tools to Build and Scale Your Business


Send form data to Mailchimp or HubSpot, and while on the way in, use Zapier to trigger automated email alerts with Sendgrid, validate visitor data using Full Contact or Clearbit, and trigger an alert to your sales team in Slack — all using Zapier.