Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service
SmartBug Media
SEPTEMBER 6, 2019
That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Provides a snapshot of the huge digital footprint they leave behind as they consume content across the internet.
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