Remove long-tail
article thumbnail

Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Provides a snapshot of the huge digital footprint they leave behind as they consume content across the internet.

article thumbnail

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

Hubspot

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. People have a lot of feelings about social media. Use it for business. Build a brand on it. Come back to it. What Followers Want. Communities. In fact, said Jacques, "Social media is the one thing that galvanizes a movement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy. The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.

article thumbnail

Methodology: Brainstorming Awesome Business Blog Posts

Hubspot

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

article thumbnail

B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

60% of marketers create at least one piece of content each day ( eMarketer ). But is that enough to guarantee effective B2B demand generation? You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? Get reading! Advertising.

article thumbnail

Benefits of Content Marketing for Fintech Adoption and Customer Engagement

ClearVoice

Complex concepts such as mobile payments, blockchain networks, and peer-to-peer payment services. These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders.

article thumbnail

8 Ways to Use External Links to Improve Your SEO

Single Grain

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. External links are the bane of every honest webmaster who's trying to make a living online. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God.

PageRank 140