Remove long-tail
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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. Only a few will make it.

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Top 6 Free Content Writing Courses

nDash

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. It’s always a good idea to “level up” your knowledge and writing skills in order to stay ahead of the game. HubSpot: Content Creation Courses . The good news?

Course 98
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15 Quick Ways to Boost Your SERP Results

accelerate agency

Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

For that reason, I would recommend startups prioritize SEO efforts in order to avoid the royal rumble of paid ads with giant companies like Cisco. Apart from Google's questionable ethics, you should still continue to bid against the high value search terms you're already ranking for, in order to achieve what's known as SERP domination.

PPC 101
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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

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Amplify Your B2B Content Marketing Strategy With These Essential Tips

EveryoneSocial

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. That is target both long-tail and short-tail keywords that will have the best impact.

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How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search

Hubspot

It’s not deciding what makes the cut to be in the answers we get back (yet), but it’s working to sort the order in which we see those results, effectively acting as a filtering layer based on the search engine’s collective knowledge about us. Google’s system knows — and seeks data on whether that visit was positive for you.