DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. SEO gives businesses the power to improve their online presence by using a series of website optimization techniques. percent of traffic comes from search engines like Bing.

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Statistics SEO POS Lead Ranking 94

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Optimize Content to Obtain Google Featured Snippets. Optimize Content to Obtain Google Featured Snippets.

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SEO Tips SERP Content 87

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

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Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

APRIL 22, 2020

This way, you can improve on your own optimization tactics so that your content gets put on their radar. Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.".

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Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. Optimize for individual products, not for the options of those products. The Long-Tail Theory.

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Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Use PPC insights to choose the best topics, write and optimize your headlines and meta descriptions, and align to your audience's needs and expectations. For the record, I don't agree.). Google shopping results.

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PPC Work Management SEO Top of Funnel 101

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

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Long Tail Marketing PPC Cost Per Click Keywords 28

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? On-Site Optimization. Technical Optimization. Link building is a key part of driving organic traffic from search engines to your website.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Look for the following: Loss of organic traffic. Source: CMI.

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Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

APRIL 2, 2020

Alignment is the process of making sure the topics or keywords that you're optimizing for are the same topics that your target audience cares about in their particular stage of the Buyer's Journey. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

NOVEMBER 17, 2020

Blogs support search engine optimization (SEO). Including keywords in authoritative and helpful blog posts can drive traffic to your website. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. DemandMetric ). WordPress ).

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CMS Development Business Best Practices Lead Scoring 101

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. But let's see what an expert has to say: Christina Perricone - HubSpot.

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Keywords Paid Search Agency Google Ads 96

Hubspot

JUNE 5, 2019

Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have resulted in conversions and try to identify long-tail keywords which may contain a few specific product details.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. In fact, only 44% of businesses have applied for a Google My Business listing, despite this being one of the absolute first steps in the local SEO optimization checklist. Optimize your Google My Business (GBM).

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. This refers to “long-tail” vs. “short tail” keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

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Statistics Allocation Multivariate analysis Sample 111

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

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Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. It's also very important to determine how much of your organic search traffic is now unidentifiable and understand how to handle those circumstances.

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Keywords Traffic Long Tail Marketing Google 28

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Ledger Bennett

MARCH 25, 2020

The announcement was met with a mix of doubt and optimism from the marketing community. Shift Towards Search Engine Optimization (SEO). Think of organic search as “free” traffic – no paid ads required. By February, organic traffic skyrocketed to ~65k/month. Here’s why.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

JUNE 27, 2011

1) Got rid of PPC and decided to focus on earned traffic through blogging. For River Pools and Spas, this meant it was time to focus on organic content and traffic. 5) Optimized for long-tail keywords. For example, 'vinyl liner pools' was a long-tail term the company targeted. Connect with HubSpot :

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Traffic Long Tail Marketing Tactics Paid Search Agency 28

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. Why Should You Optimize for Featured Snippets? Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. When HubSpot ran a test, a page that achieved the No.

CTR 50

CTR Features Organization SERP 50

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. Because of this, blogging is an absolutely essential practice for SEO and traffic building. For example "HubSpot | How to use a Blog." The answer, write about your keywords.

Traffic 28

Traffic Organization Long Tail Marketing Lead Ranking 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. Google Data Studio.

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Analysis Advertising Channels Marketing Analytics Tools SEO 55

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Priority Engine also identifies buyer traffic on competitors’ websites. The Easiest Way to Get Intent Data. Intent Data Is Not All Data.

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Intent Data Marketing AI Intent Bombora 79

Hubspot

FEBRUARY 10, 2012

To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. It's not optimized, that's what. Optimized Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Ranking Lead Scoring 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Optimize for Voice Search. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. Design for Mobile First.

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Traffic Paid Content SEO Organization 145

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. How you actually do it hasn''t.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Optimize Keywords in Product Titles and Descriptions. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term.

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Optimization Google CPC Cost Per Click 28

Hubspot

MARCH 8, 2016

Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. And, use an updated keyword strategy to grow organic traffic, and steer visitors to the right part of your site from the start. Optimizing a page for an LTK increases your chance to improve the page's rankings.

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Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28