Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. If you’re lacking in one area, it means you’ve still got room to optimize your site. Technical SEO : These are the optimizations you make to the backbone of your website. Don’t ignore low-volume and long-tail keywords.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. Optimize for individual products, not for the options of those products. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

APRIL 22, 2020

This way, you can improve on your own optimization tactics so that your content gets put on their radar. Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.".

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. HubSpot : 5%. The ESP industry’s long tail. Optimizely (formerly Episerver and Optivo). Campaign Monitor (includes Emma and Delivra ): 3.5%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. SEO gives businesses the power to improve their online presence by using a series of website optimization techniques. link] (HubSpot). What is SEO? Why is SEO important?

Statistics 94

Statistics SEO POS Lead Scoring 94

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Optimize Content to Obtain Google Featured Snippets. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. 3 Keyword Research Trends to Reshape Your Content Optimization.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Use PPC insights to choose the best topics, write and optimize your headlines and meta descriptions, and align to your audience's needs and expectations. For the record, I don't agree.). Google shopping results.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Streamlining content editing and optimization AI-powered tools like Grammarly can be your virtual writing assistant, providing automated grammar and spelling suggestions. Why is AI okay sometimes but not others?

Marketing AI 91

Marketing AI Work Management B2B Marketing Management 91

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Why optimize for local search? Source: HubSpot via Google ). Optimize the 5 crucial on-page SEO elements.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

nDash

AUGUST 25, 2022

One way of doing this is by using Search Engine Optimization (SEO) writing in their work. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . Some of the courses are available as a video.

Course 98

Course Content FAQ Long Tail Marketing 98

Televerde

DECEMBER 1, 2020

You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Long-tail keywords like “buy AI tools for marketing” mean someone is right at the end of the sales funnel and wants a solution they can purchase right now. Optimize PPC Keywords and Associated Landing Pages.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

SmartBug Media

APRIL 2, 2020

Alignment is the process of making sure the topics or keywords that you're optimizing for are the same topics that your target audience cares about in their particular stage of the Buyer's Journey. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

NOVEMBER 17, 2020

Blogs support search engine optimization (SEO). The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. If you already have a CMS, such as HubSpot , it’s simple to add a blog. DemandMetric ). WordPress ). Edison Research ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. In fact, only 44% of businesses have applied for a Google My Business listing, despite this being one of the absolute first steps in the local SEO optimization checklist. Optimize your Google My Business (GBM).

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Historical Optimization. Is the Content Really Failing?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

JANUARY 29, 2020

Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. But let's see what an expert has to say: Christina Perricone - HubSpot. Marketing Strategy: Optimized Google Ad campaigns can lead to high ROI. Keyword Surfer.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. On-Site Optimization. Technical Optimization. HubSpot and Google Analytics tools can help you track the number of conversions sourced through an organic search. Alt Attribute or Alt Text. Is it your keyword strategy?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JUNE 5, 2019

Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have resulted in conversions and try to identify long-tail keywords which may contain a few specific product details.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. This refers to “long-tail” vs. “short tail” keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. They found that out of all the generations, Gen Z has the highest preference for long-tail queries.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Malone attributes this largely to keyword optimization on the blog.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 10, 2012

To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. It's not optimized, that's what. Optimized Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 25, 2019

The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. A URL with a lot of random letters and numbers isn't attractive to site visitors and isn't optimized for search engines. If you’re targeting a long tail keyword (i.e.,

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Having the full picture of who your audience is and what they are doing will help you optimize your marketing efforts and sales outreach.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. Turn a long-winded sentence into two. Keep your paragraphs to 2-3 sentences max.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Ledger Bennett

MARCH 25, 2020

The announcement was met with a mix of doubt and optimism from the marketing community. Shift Towards Search Engine Optimization (SEO). An investment in an SEO strategy means your site will be optimized for organic traffic – specific search terms that visitors type in Google to find your page.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. How you actually do it hasn''t.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. Why Should You Optimize for Featured Snippets? When HubSpot ran a test, a page that achieved the No. Before You Start Optimizing for Featured Snippets. For inspiration, check out the latest SEO training released by HubSpot Academy. 1 Paragraph featured snippets.

CTR 50

CTR Features Organization SERP 50

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. 3) Know your competitors like your best friend.

PPC 28

PPC Startups Long Tail Marketing Planning 28