Hubspot

NOVEMBER 9, 2016

All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. So, I’ve done my keyword research.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Variance and Standard Deviation: These are very important concepts that measure the dispersion in the data points.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Ledger Bennett

MARCH 25, 2020

According to Google, the company is “developing techniques to detect and mitigate covert tracking and workarounds by launching new anti-fingerprinting measures to discourage these kinds of deceptive and intrusive techniques.”. While this change has been met with a lot of criticism, there are several positive takeaways.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

SmartBug Media

SEPTEMBER 6, 2019

Easily prioritize leads with lead scoring data , which measures how relevant a product or service is to a buyer’s needs and accurately identifies which buyers are most likely to make a purchase today. Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

OCTOBER 10, 2018

digital ad spending over Facebook or Google, it appears to be a long-tail victory. That could be especially true if Amazon can scale its video ad offerings, potentially positioning it as a threat to Facebook's own video ad platform and the Google-owned YouTube. Market Dominance Could Take Time. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. In other words, it’s a measure of how much our contact list is growing.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 11, 2018

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. We’ve never solely measured time spent [on the network] as a metric of success," he said. That raises the question, Taygerly said, of when social media can add positivity to a user's life, and when it "becomes too much.".

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

NOVEMBER 4, 2016

In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. This is helpful to determine which words or set of several keywords, or long-tail keywords , are the most popular in search. These long-tail keywords will help determine the angle your content should address.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

OCTOBER 15, 2015

So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts. HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.).

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog." Connect with HubSpot : In 2012, companies will get found online by. ".learning

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

OCTOBER 16, 2015

Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. Incorporate hard-backed data by using a keyword research tool where search volume and competition are your measuring stick for success. News & World Report. Not sure where to even begin?

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

OCTOBER 15, 2018

All that said, many marketers still experience the same pain points that were commonplace more than five years ago: "I struggle to measure the ROI of the content I create.". The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. So, I’ve done my keyword research. Now what?".

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

WebMarketCentral

DECEMBER 1, 2008

Already, automated position-checking tools like Rank Checker and SEO Chat produce erroneous results with Google; that soon won't matter as there will no "right" answer as to where your site appears on Google for a specific search phrase anyway, other than "it depends." The changes may help local businesses.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

Navigate the Channel

MAY 22, 2023

Semrush identifies TF-IDF as a tool that “measures the importance of a keyword phrase by comparing it to the frequency of the term in a larger set of documents.” According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% It clearly shows the power of the top 5 positions.”

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Which channel is more efficient for you?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Single Grain

JUNE 26, 2020

Measure SEO Performance. Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Within each, specific measurables get defined, a single person becomes responsible for the outcome, and the appropriate budget goes towards each. .

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Within each, specific measurables get defined, a single person becomes responsible for the outcome, and the appropriate budget goes towards each.

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Single Grain

MAY 22, 2023

Dive Deeper: 9 Ways to Deliver the Best Digital Experience to Your Customers Strengthening Online Security AI helps reduce cybersecurity threats by employing advanced algorithms to detect anomalies, patterns, and potential breaches in real time, which enhances overall security measures and protects sensitive data.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Within each, specific measurables get defined, a single person becomes responsible for the outcome, and the appropriate budget goes towards each.

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. Key Measurements You Need to Know. The cost per click often heavily relates to the positioning of an ad.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Webbiquity

APRIL 22, 2014

Even ideas that seem corny can be meaningful to a new customer and help start the relationship off on a positive note: a welcome letter, certificate, welcome phone call, email, video, access to a special customers-only community site, even old-fashioned tsotchkes like shirts, mugs, pens, USB drives , and desktop toys.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

Hubspot

DECEMBER 17, 2010

Tailor your eCommerce blog content , set up the blog to sell your products , and measure your results fanatically. Create remarkable, strong-minded, or novel content about your products or industry to better position yourself for sharing and inbound links. are fantastically creative positioning of a potentially dull product.

eCommerce 28

eCommerce Webinar Metrics Top of Funnel Long Tail Marketing 28

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Brand guidelines. Distill each page.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Single Grain

JANUARY 16, 2023

for the 10th position. more backlinks compared to positions #2-#10. ( Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. of marketers look at keyword rankings to measure SEO success. Rockcontent ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59