Remove long-tail
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Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g.,

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. In fact, most of the major providers downplayed this blossoming ecosystem because they wanted to position their offering as “everything you need you’ll get from us.”

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Marketing technology may never consolidate (but that’s a good thing)

chiefmartech

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market. But by number of firms, it’s expanding.

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How to Implement AI in Your Business: A Step-by-Step Guide

Single Grain

HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions. It can also be used to automate routine financial tasks, such as processing invoices and reconciling accounts. Therefore, it’s important to gather and prepare data before you start building AI models.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live. Learn From the Pros.

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