Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Marketri

FEBRUARY 22, 2024

If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot. The top will be lopped over time, and companies and their marketers need to adjust their content marketing strategies accordingly.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. Finally, on a more personal note, 2021 was a remarkable year for HubSpot’s platform ecosystem.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Marketing Insider Group

NOVEMBER 22, 2021

Research by HubSpot recently found that newly optimizing underperforming content doubled (!) Re-optimize with long tail keywords to drive organic traffic. In the same way you used them to find and optimize popular content, you can use behavior overview and behavior flow reports to find content that needs a boost. Image Source.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. The Long-Tail Theory. And that’s totally fine.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

MARCH 29, 2014

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. Because of that, they provide both short-term and long-term benefits.

Long Tail Marketing 28

Long Tail Marketing Keywords Sales Qualified Leads Lead Scoring 28

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. This entails experimenting with several tactics until you find one that works. Are you willing to try something new?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. HubSpot : 5%. The ESP industry’s long tail. Twelve companies were used by at least 1% of respondents. Constant Contact : 3%. Learn more ?.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

nDash

MAY 10, 2021

Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. All you need is the root keyword to start building a list of content ideas, long-tail keywords, and more. Keywordtool.io. Übersuggest.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Usually extremely long-form (3,000-plus words). Click To Tweet.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Low conversion rate.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

SmartBug Media

JULY 27, 2020

SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Page title. Meta description. H1 (heading).

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

OCTOBER 27, 2010

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Connect with HubSpot : There are also far fewer sharks in the water. Use SEO to drive more visitors to your site.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

G2M Solutions

SEPTEMBER 12, 2017

The following article was published in September 2017 by HubSpot. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Ahrefs found that most featured snippets are triggered by longer-tail keywords like those found in this section of the SERP.

SEO 87

SEO Tips SERP Content 87

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. This, however, doesn’t seem to have significantly impacted the success that individuals can achieve by applying this content marketing tactic.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ). .

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. That is target both long-tail and short-tail keywords that will have the best impact. Your content ROI will suffer in the long-run. In a way, there may be some truth to those concerns.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . HubSpot’s course in “ Content Writing Strategy ” offers comprehensive information to help boost your writing skills.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

MARCH 19, 2020

You can include short-tail (e.g., "AI") AI") and long-tail (e.g., These pieces of cluster content will provide more detail related to a specific long-form keyword that's related to the main topic you covered on the pillar page. You can develop a pillar page for each of your company's main focus areas.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). Target long-tail keyword variations. You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before. (Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. You want to approach sales engagements with assertiveness and gumption — and that generally means not tucking your tail and retreating at the first sign of friction. Haven't you seen Glengarry Glen Ross?

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Televerde

DECEMBER 1, 2020

You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Long-tail keywords like “buy AI tools for marketing” mean someone is right at the end of the sales funnel and wants a solution they can purchase right now. Long-form thought leadership content is key.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

NOVEMBER 17, 2020

The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. If you already have a CMS, such as HubSpot , it’s simple to add a blog. Research long-tail keywords to help you brainstorm niche topics that separate you from the pack on both platforms.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JANUARY 24, 2020

For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce". Search engines also look at header tags within your post, so it's good to keep those keyword-centric, as well.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords. Why is AI okay sometimes but not others?

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87