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How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With lighter trade show attendance, B2B businesses can continue to make connections and network effectively with LinkedIn Groups. How have you used LinkedIn Groups?

Lead Nurturing: You can’t automate trust

B2B Lead Generation Blog

If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies. Lead Nurturing automation Dreamforce lead gen trade show

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How Social Media, Content Transform Marketing from Expense to Investment


online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

6 Tactics for Turning Trade Show Interactions Into On-Site Sales


When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales. Trade shows and other events are very noisy. Connect with HubSpot

How to Use Social Media to Maximize Your Trade Show Presence


As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Connect with HubSpot

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans.

18 Fresh Stats About the Current State of Social Media Marketing


3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat!

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The One Effective Use of Facebook for B2B Marketing


I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# I pick up a lot of new Twitter followers here, and a fair number of LinkedIn connection requests, but rarely a Facebook invitation.

7 Quick Ways to Curate Industry Content for Your Blog


2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about.

More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

9 Ways To Get More Prospects To Discover Your B2B Blog

The Forward Observer

Examples include advertising, direct mail, trade shows, news releases, cold calling, etc. Have a great title – HubSpot’s co-founder Dharmesh Shah recommends spending 50% of your blogging time on just the title.

The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]


When you''re starting from scratch, it can be tempting to push your message with advertising, email blasts to purchased lists, cold calling, trade shows. Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot.

37 facts on the future of Social Selling vs. Cold Calling


98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series).

tools of the trade: webinars and online presentations

The Effective Marketer

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t. However, they may be more active on LinkedIn and would be more likely to respond to a message on that platform. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). When it comes to social selling, broaden your horizons to think past LinkedIn, even for B2B.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 7 LinkedIn Statistics. HubSpot ).

25 Clever Ways to Grow Your Email Marketing List


For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader. 9) Collect email addresses at offline events like trade shows , and import them into your database. Connect with HubSpot

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What Social Selling Isn't


LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. And that includes social media as well as trade shows.

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25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking


3) How to Sell $500,000 in Tickets with Zero Reputation - This blog post will show you how one entrepreneur generated demand for his events company. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).

79 Remarkable Social Media Marketing Facts and Statistics for 2012


LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot.

10 Clever Ways Your Email Signature Can Support Your Marketing


Using the free tool, WiseStamp , you can create a dynamic email signature that includes an RSS feed, which shows the title of your most recent blog article and automatically updates as new articles get published. Is there a company trade show coming up soon? Connect with HubSpot

23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]


13) 57% of companies have acquired a customer through LinkedIn. 21) Trade shows were reported as being “above average” in cost by 47% of respondents. Connect with HubSpot

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes.

WordPress Plugins for Marketers

The Effective Marketer

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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20 Handy B2B Lead Generation Resources


Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media.

Do You Know The Most Important Number In Marketing

Marketing Insider Group

When we don’t see enough people “show up,” we start to pay people to show up. According to Hubspot, consumers are exposed to over 2,000 marketing messages a day. Every marketing department has its own unique way of measuring the impact of marketing activities.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons.

20 Common Social Media Marketing Myths BUSTED


Or LinkedIn? Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. 62% of companies using LinkedIn for marketing have acquired a customer from it.

Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)


If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation.

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

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A Year in Review: The Biggest Social Media Updates of 2013


2) Twitter images began showing automatically in users'' streams. In an effort to keep up with the visual marketing trend, Twitter announced this fall it would be shining some light on images in your Twitter feed by showing images directly in your stream.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show.

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]


86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 61) 43% of marketers generated a customer from LinkedIn in 2013. 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel.

what's your marketing approach?

The Effective Marketer

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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Blog More To Sell More

Marketing Insider Group

86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Hubspot states that B2B companies who blog generate 67% more leads per month than those who do not blog. Can you imagine walking into a sales appointment or bumping into a client at a trade show and have them reference a great blog post you wrote? Or, reach out to me on LinkedIn , Twitter or Google+.

Getting the most out of conferences and events « The Effective.

The Effective Marketer

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office.

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging as a marketing automation solution).

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box.