Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings. .”

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Make sure the users that are searching for those terms are your target audience. Then, Google decided to make some changes….

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Hotels in Tallinn”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts. Crosslinking simply means that your new blog posts include links to older blog posts.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

ClearVoice

MARCH 26, 2024

A user may engage with content by clicking a link, completing a form, or taking any other action. These KPIs tend to be the most important because they are directly linked to company goals. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Moz Pro: Moz Pro focuses on search performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. These search queries are called “keywords”. With over 3.5 So are you supposed to compete? Pick your keywords.

Hubspot 74

Hubspot Cost Google Process 74

Hubspot

MARCH 26, 2018

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

SEO 101

SEO Tools Domain Wikipedia 101

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. The links in the below blog post from Affirm show off an example of using off-page SEO.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results? Content Ideas.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. When you click ‘Edit mode’, you can rewrite the title and the description, as well as reformat the description, add links, bullet points, emphasize certain points, and more. Keyword in title or URL only. Here’s an example.

Process 53

Process Optimization Curation RSS 53

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Zoominfo

OCTOBER 5, 2021

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

NOVEMBER 22, 2018

If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? The software actually has a setting that allows you to hide your website from search engines. What is SEO?

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Paid search. URL (matches the title, no underscores present).

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Search Engine Optimization. keyword stuffing, exact match anchor text links, etc.) keyword stuffing, exact match anchor text links, etc.) Is Your Website Search Engine Optimized?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Navigate the Channel

SEPTEMBER 25, 2023

It’s also the name you hope they’ll enter in the search bar multiple times for years to come—or bookmark for quick access. These are the good stuff in the middle of the sandwich, which might display as www.amazon.com or [link]. (In They are more about relevancy, which speaks to the quality of a site in a search engine’s evaluation.

Domain 65

Domain Tips Work Management Copyright 65

Hubspot

DECEMBER 13, 2018

Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). While many aspects of SEO are pretty straightforward -- like headings, meta descriptions, and link building -- other aspects of SEO can be a bit trickier.

Domain 67

Domain Tagging Ad Frequency SEO 67

SmartBug Media

DECEMBER 13, 2021

UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Standard UTM parameters , or “tags,” include: Source: The social network, search engine, or specific source that drove the traffic to your site. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

BOP Design

SEPTEMBER 16, 2020

Use Google Webmaster tools to find where the website ranks for keyword search queries. These include adding target keyword phrases to H1, page titles, meta descriptions, body content, anchor link text, alt tags, etc. Also, be very cognizant of the changes you make to internal link structure on your B2B website. Count your words.

SEO 116

SEO Marketing Websites Tips B2B 116

DAGMAR Marketing

OCTOBER 20, 2020

No matter where you are in your online marketing journey, prospective customers are always searching for what your business has to offer and there are several things you can do to make sure they find you. What would they search for? Optimize URLs on New Web Pages. For example, say you run a local coffee shop in Houston.

SEO 71

SEO Tips Lead Scoring Lead Ranking 71

NuSpark Consulting

AUGUST 23, 2018

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. When we publish an article for Company Z on a third party site, we also negotiate for a link back to their website. We’ll call them Company Z. Metrics to Track.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Hubspot

APRIL 23, 2020

Number of inbound linking domains. If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. Protect your search engine optimized pages. Number of visits, visitors, and unique visitors.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

FEBRUARY 20, 2020

Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. An indexed website helps a site or page actually appear in search engine results — which is typically the first step to ranking and generating traffic.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. And when I showed up for my first day at Contently, the marketing team had a list of links ready for me to read through. Showing up on the first page of a Google search is one of the most important aspect of building a business today.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Only B2B

JANUARY 18, 2018

As per Google : “If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.” One way to tackle this is to include a link back to your original post and claim Google authorship.

Lead Scoring 90

Lead Scoring Lead Ranking Tagging Traffic 90

Webbiquity

MAY 17, 2016

A specialized search engine which provides a simple way to broadly search for scholarly literature across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Showcase Review Links.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

FEBRUARY 26, 2019

Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Blog posts allow you to rank on search engines for a variety of keywords. When someone searches for fall shoes and comes across your blog post, they have access to the rest of your company's website. You're on a blog. Very meta, I know.).

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. So, without further ado, here are nine tactics you can use to outrank your competitors in search engine results.

SEO 87

SEO Tips SERP Content 87

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? search engines see this.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

AUGUST 30, 2019

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. can be used as a search engine tool for prospects to find and learn about your company.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

FEBRUARY 4, 2020

Article Rich Pins provide tools to add a larger logo image and headline to promote your post with, as well as a link to your website. Pins should have 1-2 sentences about your post in the description, like a quote from the blog that really stands out, a featured image, and a link back to your website (Pinterest Business does this for you).

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Hubspot

NOVEMBER 11, 2019

Search bots will crawl your pages to gather information about your site. That belongs in something called an XML Sitemap that helps search bots understand and crawl your web pages. You’ll submit your sitemap to Google Search Console and Bing Webmaster Tools once it’s complete. Fix or redirect any broken links.

SEO 67

SEO Budget Programs CAN-SPAM User-Generated Content 67