Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Having a good number reviews, preferably positive ones, will boost your visibility and also enhance your reputation. Concentrate on building local links. Local searches spark trade.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. No direct engagement. New to keyword research? Check out Title Tester.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad. To build your keyword list, don't use long-tail keywords like you might for organic campaigns. Contextual targeting is the solution to that problem.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Biznology

FEBRUARY 24, 2014

34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). This refers to “long-tail” vs. “short tail” keywords. Authority is gained from websites that use links to reference your site. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics. 3) Link to influencers. Numbers don’t lie.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

NOVEMBER 24, 2017

Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. If you haven't touched it in over six months, a fresher and more comprehensive link might be winning. Action item: Update the post with additional content, more recent links, etc. Is the search term itself losing traction?

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Hubspot

MARCH 22, 2012

How do you even approach researching and selecting keywords to target in your content creation and link building efforts when you could realistically have hundreds of thousands in your arsenal? For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

JANUARY 26, 2017

However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search. In fact, did you know that the first position in Google gets 33% of search traffic ?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. What Is a Featured Snippet?

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!),

SEO 28

SEO Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Have a full understanding of who appears below you and on subsequent pages, as well.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

NOVEMBER 4, 2016

Then, drop them into the search bar and conduct a reverse Google image search to see what sites link to these graphics. 2) HubSpot’s Free Buyer Persona Templates. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. 2) HubSpot Research. Tools: 1) Google Images.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. The relationship between them is symbiotic -- SEO aids the success of inbound marketing by ensuring content is found, and inbound marketing enables SEO by creating relevant quality content that people want to link to. Internal linking. Off-page SEO factors largely revolve around links.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

DECEMBER 13, 2012

A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. Link your PPC ads to targeted, relevant landing pages made specifically for people who clicked on your ad. Still not convinced?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Webbiquity

OCTOBER 6, 2020

What are some actionable tips on how to scale up a high-impact link building program while lowering the risks of getting penalized? THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to. What website elements need to be evaluated in order to determine “site quality” for link building?

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. 2) Increase blog ranking with external links. What kind of sites are ranking first? Do not stuff your blog with keywords!

Organization 28

Organization Tips Correlation Domain 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

chiefmartech

APRIL 22, 2020

First, here are official links to the graphic at different resolutions: Marketing Technology Landscape Supergraphic (2020) — 6.7MB slide (retina). Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

NOVEMBER 4, 2010

For example, if you sell tennis shoes and have a selection specifically for clay court surfaces you would want your page URL to read: [link]. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

JANUARY 10, 2011

But leaving blog comments that are nothing more than a link or multiple links back to your website is the online equivalent of that behavior. If you have a post addressing a specific question at hand, then it is ok to include that link into a comment , along with a summary of the information provided on your site.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Write Long-Form Content. And more in-depth analysis gives you a greater opportunity to establish your thought leadership position.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term. Connect with HubSpot : Add Trusted Merchant Reviews.

Optimization 28

Optimization Google CPC Cost Per Click 28

Hubspot

MARCH 17, 2015

3) Link Building. Now we’ve evolved past keywords to long-tail keywords and link building, Google will soon come up with a way to render them obsolete and send SEO specialists back to the drawing board. See above, but if I’m wrong about SEO, I know I’m right about this. 4) Thought Leader. 6) Low-Hanging Fruit.

Long Tail Marketing 28

Long Tail Marketing Storytelling Internet Marketing Keywords 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Counting links the easy way by Searchlight Brian R. Links play a very important part in SEO, both internal links as well as external links."

PageRank 20

PageRank SEO Tools Best Practices 20

Hubspot

OCTOBER 15, 2018

Continue reading this page or use the links below to jump to a specific section. Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77